ARE YOU READY FOR A CRISIS?
WHAT YOU NEED TO KNOW NOW TO PREPARE
MANAGE, AND RECOVER FROM A CRISIS
www.PublicRelations.com
Edward Segal is a crisis management expert who has helped organizations
respond to damaging allegations, issues, and situations involving sexual abuse
and other criminal conduct, racially-related incidents, unfair business practices,
the safety of the nation’s blood supply, and more.
What You Will Learn:
• Steps to take today to help prepare for, manage, and recover from any crisis
• Strategies, tactics, and techniques for dealing with disasters and corporate emergencies
• Lessons to be learned from the good, bad, and ugly ways others responded to their crisis
Edward Segal’s Background and Qualifications:
• Segal’s advice is based on his experience as the CEO of two trade associations, journalist,
PR consultant, spokesperson & presentation skills trainer for dozens of organizations.
• He is the former marketing strategies columnist for Wall Street Journal’s
startupjournal.com & author of Getting Your 15 Minutes of Fame (Wiley) & Profit by
Publicity (iUniverse).
• Certified Assoc. Executive credential from the American Society of Association Executives
He Has Provided PR Services to These and Other Organizations:
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National Association of REALTORS
Marriott Corporation
Consumer Technology Association
Humana
Ogilvy Public Relations
Society of the Plastics Industry
National Electrical Contractors Association
Air Travelers Association
National Center for Housing Management
California Association of REALTORS®
Stamps.com
➢ Federal and state government agencies

EdwardSegalCommunications@gmail.com
www.PublicRelations.com
Washington, DC
415-218-8600