Direction générale des cartels et des pratiques commerciales trompeuses Place du Portage 1 50, rue Victoria Gatineau (Québec) K1A 0C9 Cartels and Deceptive Marketing Practices Branch Place du Portage 1 50 Victoria Street Gatineau (Quebec) K1A 0C9 Téléphone – Telephone Télécopieur – Facsimile Courriel – Email Notre référence – Our File 3116813 PROTECTED B April 26th, 2024 VIA EMAIL: Harper Grey LLP 3200 – 650 West Georgia Street Vancouver, BC V6B 4P7 Dear Re: Notice of Inquiry Commencement Your File No. 157336 Thank you for your letter dated February 12, 2024 in regards to a section 9 application for an inquiry into the alleged deceptive marketing practices of lululemon athletica inc., and your letter dated March 27, 2024 enclosing the amended application.1 I wish to inform you that the Commissioner of Competition has commenced an inquiry (the “Inquiry”) pursuant to paragraph 10(1)(a) of the Competition Act (the “Act”). In this regard, I wish to advise that the Inquiry seeks to determine the facts relating to allegations that lululemon athletica inc. and/or an affiliate thereof has contravened the Act by making false, misleading and/or unsubstantiated representations. Should you have any specific questions or wish to discuss this matter further, please contact , Competition Law Officer, at or . 1 Submitted on behalf of Tzeporah Berman, Barbara Shuman, Barbara Shaw, Rachel Kitchin, Alexander Kerr, Shur-Erdene Batzorig. - 2 - Thank you for taking the time to bring this matter to our attention. It is appreciated. Yours truly, Deputy Commissioner of Competition Deceptive Marketing Practices Directorate cc: , Assistant Deputy Commissioner of Competition, Ontario Region, Competition Bureau , Senior Competition Law Officer, Competition Bureau , Competition Law Officer, Competition Bureau , Counsel, Competition Bureau Legal Services