FREE TRIAL - https://OCRKit.com Sent: Fri, 15 May 2020 01:12:48 +0000 (UTC) “We will face challenge: Google and Apple are so large, there are beat reporters on them as their job. They will defer to Google and Apple. When it is large company vs large company, these writers will defer to Google and Apple and defend them “The way that changes i if you go to that table with their fiends. ~Epic is not sympathetic. ~But for all of the developers that suffer from those attacks, they are sympathetic. All of our gaming partners who lose a cut -Isit possible to get these people behind us ~Start to build a coalition (5014). Publically announce the coalition and their mission. ~Have an agency from public affairs that helps to manage it. Come up with your lst of advocacy points. “Get id of the tax. And add some other issues. “There is a large press cycle. Now we're not the only voice in the cycle. Now it isn't only us, and the conversation is much larger. When it comes to the press, that results in more neutral to postive coverage. ~The coalition is in a position to advocate for these stories over and over. Talk about the development of any individual member or policy. ~One company versus another on a policy issue is one dimensional and not sustainable. ~Coalitions will do polling on whether prices are too high. They'll do polling on “Coalition will take one to two months to get started. S30K - S100K to get the coalition funded. Their running polls, their running ads “Go the nuclear option. It becomes the catalyst for the coalition, which is up and running, and can dimensionalize the battle for us ~That being said, we recommend we go the nuclear option and submit onto Google Play. Hoping for a sustained media press or ongoing groundswell is unlikely. -Our company is 100 successful to be sympathetic about. Its a rich company versus a rich company. Because itis Fortnite, we likely get a three day cycle ~Next salvo of press: how are consumers getting around it? ~Each additional feature is a media moment, but we have shifted to a legal battle, and press will only cover it when there is a decision. “We just need a sustained amount of press. “They could come up with a policy that appeases some of the press, but doesn't help us. Google Play is our test bed ~The problem with ths fight is that nothing new will happen. We will not win with a sustained battle. Its big successful company vs big successful company. CONFIDENTIAL EPIC_00523020 DX-4177.001