FREE TRIAL - hitps/OCRKit.com With his issues unresolved (and a personal penchant for drama), the concen is that DHH is unlikely to let this go and will likely keep tweeting and stirring up controversy. To help stem the tide of negative coverage and chatter, we have two ideas for your consideration: ‘Send the developer a message in Resolution Center saying we "re approving the app and will ; pn Zach, ‘We have approved the update to your app so that users can take advantage of bug fixes and improvements. The goal is always to get and keep apps on the store so we ’re happy work with you on resolving the outstanding 3.1.1. guideline violation. If you feel the HEY app conforms to the App Store °s guidelines and that our determination was reached in error, you have the ability to file an appeal to make sure all of the issues are reviewed. ‘Thank you. Pros: Takes away one of the developer °s complaints that his users cant get bug fixes and improvements. Cons: Unlikely to placate the developer since we continue to contest the 3.1.1 issue. Unclear whether this will calm the waters. Doesnt fully explain our position to developers or press. a " i N ‘others made by Gruber) and explains the rationale for rejection DHH and others have questioned the logic of the rejection saying it makes no sense. Like the Resolution Center proposal above, this option would approve the update and then explain our logic in a more detailed manner to push back on the notion the rules are opaque. Pros: If written correctly, provides a thoughtful explanation and makes the determination seem more balanced and less subjective. Cons: Apple will be seen as “doubling down” and a letter will not placate the developer. ‘We're certainly open to you saying no to either option or offering up others. If you're ok, we recommend allowing us to provide you with a draft of the letter so that you re be able to judge. Letus know. Press cover the recent rejection of the HEY Email app after picking up on Basecamp CTO David Heinemeier Hansson’s (DHH) acrimonious Twitter thread from yesterday aftemoon into today. PX-23382 HIGHLY CONFIDENTIAL - ATTORNEYS EYES ONLY APLEG_02259938