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Sent: Friday, September 27, 2019 11:46 PM jjpew Dx-u87
To: Edward Zobrist Matt Weissinger
onald Mustard o
Pil Rampulls SE
lec Shobin Elizabeth Cook
I
Subject: Chapter 2 Apple App Store Takeover
Exciting news!
After syncing with Ed, Matt, and Donald offline and negotiating with Apple. We have secured the opportunity
totake over the App Store on the release of Chapter 21 Epic will be the first to take over the latest iteration of
the App Store. We will also be given creative control on what we want to display and how.
Here is a summary of what is being offered
« Placements
© Today Tab (pinned)
© Games Tab - ALL hero banners to be dedicated to Fortnite
= POIs, different things in each cell, not just character art
= Icon undemeath will be Fortnite
« Timing
© Tuesday 15th to Thursday the 24th
© Art needs to be delivered by the 10th (they have been warned by the threat of destruction by
Donald should something leak)
What we need
(@Phil Rampulla and @Elizabeth Cook Creative for 5 Games tabs, Today Tab and Main banner. We should also
‘ide the narrative for the Today Tab story
Till putin a meeting on Monday to discuss further
Thanks!
Haseeh Malik
Marketing Director
Mobile Publishing | Epic Games
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