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>>> The 50% of revenue that | referred to is half of the 30% rev share. So in their first
year it would be at least 15% rev going to Apple for rev share and up to 15% of the rev
‘going to search ad basics instead of rev share. Does that make more sense?
>>>
>>> think that would be a big win for small developers. What do you think?
>>>
>>> Sent from my iPhone
>>>
>>>> On Jun 21, 2018, at 9:32 AM, Philip Schiller | rote:
>>>> Privileged and Confidential
>>>>
>>>> There have been some discussions through the years about how to create a great
program for indy developers to get started on the App Store.
>>>>
>>>> Here is an idea called “Jump Start" = Small, independent developers get to use up
10.50% of their first year revenue (from app purchases, IAP, and Subscription revenue)
toward Search Ads Basic up until some reasonable cap. They would have to be real first
time developers (I don't know how we vet that) and maybe also small developers with a
brand new title for the first year (to give an opportunity to those who have already been
on the store). The cool thing is that new, small developers can use their revenue to
‘accelerate the growth of their new app with guaranteed downloads via search.
>>>>
>>>> It would be worth considering something like this. It would take some thinking to
make sure it isn't easy for developers to game this offer (like spinning off every ttle into
new small companies to get a benefit. | think itis important for this to be seen as an
App Store program for all small developers, not an iAD program to get developers into
iAds (though one would hope they love iAds and would see the benefit).
>

CONFIDENTIAL DX-5627.002 APL-APPSTORE_09653243