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From: Debenkur Naskar]
To: Mat Fischer
ce: Todd Teresi EPayam Mirastia Jeff Robbin
Ron Okamoto  Pecraum Pardahpoosh
sce:
‘Subject: Re: Rant: iOS App Store search is awful
Attachments:
sent: 05/10/2018 10:46:18 PM 0000 (GMT)
Sure, vil do that Matt
Thanks,
Debenkur
On May 10,2018, at3:51 PM, Mat Fischer < |ENNNNNN 'e
Makes sense, Todd.
Debankur | wasnt aware that we vere boosting the Files app and would like fo know how that happened and who
requested it. In the future, | want any simiar requests to come to me fo review/approval
On May 9, 2018, at 1:35 PM, Todd Teresi < | "=
1 dort rink there's much to work with John on | hink Tim is just complaining that we have an ad there. When | just
searched or fornia’, PubG was presented a an ad which their main competor and i performs very el.
Sent rom my iPhone X
On May 9, 2018, at 1:18 PM, Debankur Nasir <JNNNNNNN "=:
Matt,
1 think the Files app was manually boosted on the top fo the query “Dropbox curing last WWWDC. We are removing
the manual boost and the search resuls should be more relevant nov (change il take effect in a couple of hours).
Aiso, FYI, the qual of some ofthe keywords in our 1st pary apps are not very relevant and hence search resus
are geting impacted. We are auditing those and wil lean them up.
Organic arch resuls fr the query “fotnte” seams to be working in. Please lat us know if you se any concems.
here
We are working with John Akred from Ad team to understand the ad relevancy concer with ort” query. Wil
Keep you updated about the findings
Thanks,
Debankur
| On May 9, 2018, at 7:00 AM, Payam Mirrashici NN t=
PX-0052.1
CONFIDENTIAL APL-APPSTORE_05768052