FREE TRIAL - htips://OCRKit.com ==] Subject: Re: Gaming on a Mac From: *Phitp Scher” | Received(Date): Thu, 24 Dec 2015 16:58:21 +0000 To: "Tim Cook'| Ce: "Craia Federiahi'| “Edd Cue” "Ron Okamoto! Date: Thu, 24 Dec 2015 16:58:21 +0000 tis a tough question. The Mac App Store matters for distribution of Apple software and 3rd parties that can’t create their own download store. Other than that what should it be? I think trying to make it the same as the iOS store (the best place for all software from all developers) can’t work, big developed have too many other choices to get around our fees, rules, and review process. We might do better to consider the Mac App Store as something more focused to become interesting (examples mentioned below) GAMES ‘We and the major game developers have tried high-end gaming on the Mac, like the one this user is referring to, but have failed to generate any sizable business in that genre. “The top PC game itles have all had previous versions of hot game titles on the Mac and in the App Store - Command and Conquer. Call of Duty. Tomb Raider. BioShock. Assassins Creed Right there are five of the top ten PC games of 2015. ‘The last was BioShock from Aspyr Media. This past spring made their latest new title available: (Bio Shock Infinite $29.99) on the Mac and in the App Store. It gets very good store reviews but doesn't even chart in the top 200 best paid games on the store. “The Sims is the one top 10 PC gaming ttle that does pretty well on Mac, and that isn *t new it always has. We could have a section on the Mac App Store just for The Sims (and similar titles) and at least that could be built into something focused and pretty interesting. PRODUCTIVITY On the native productivity app front it starts and ends with Microsoft and Adobe. Neither is on the store because they dont have to be. They can be on the Mac and distribute to users without sharing the revenue with us, following our rules on app engineering and business models, or go through any app review process. ‘The Business and Productivity sections of the store seem to do well or free things developers need to get out (example Microsoft One Drive) and for useful utilities you can *t find elsewhere (One Password being the best example). That seems a good use of the App Store as well. You know to go to microsoft com for Office, but where do you go for that interesting file translator, photo filter, WiFi scanner, etc. While there are a few apps most users have, there is a very long tail of things we can’t work without but are hard to find. Px2388.1 HIGHLY CONFIDENTIAL - ATTORNEYS EYES ONLY APL-EG_08048755