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AE
Case No._4:20-cv-05640-YGR
Case Till Epic Games, Inc. 1. Apple Inc
‘Exhibit No. DX-4447
Subject: Re: Amazon Apps :: Competitive Analysis 3 Date Entered
From: "Philip Schiller” ; as
Received (Date): Tue, 29 Mar 2011 12:33:42 +0000
To: "Pedraum Pardehpoosh” (
Ce: "Eddy Cue’) “Scot Forsta” (NY "ix
Fischer” "Ron Okamoto”
Patrice Gautier’ “sett
Robbin” |." Greg Joswiak”| |. “Robert
Kondrk"] "Chris Bell" |. "Ted
Miller"| "Phillip Shoemaker"
"Shaan Proden” [E'S <<
Cedi’
Date: Tue, 29 Mar 2011 12:33:42 +0000
Thank you for putting this together.
1 have one correction to make, the ‘threat level' is not "medium", it is "very high."
Just because there are some obstacles today (instal process and security for app downloads) does
not mean the threat is much reduced.
On Mar 29, 2011, at 1:43 AM, Pedraum Pardchpoosh SEED roc:
Summary
+ Last week Amazon finally launched their much-anticipated Android app marketplace.
4,500 apps, all reviewed approved by Amazon
+ Developers st a list price but Amazon determines pricing on their store
+ Inclusion in Amazon Apps is non-exclusive
Threat Level: Medium
Amazon has the best chance of bringing their years of experience with collaborative.
filtering to the fragmented world that is Android app discovery. Amazon has a large
number of account holders with credit cards on fle. This makes them the most formidable
Android store a the moment despite the ight () Sep sign-up process before first app
download (screenshots included).
New Features
Test Drive
CONFIDENTIAL APLAPPSTORE 04720304
DXA447.001