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ice appiservies, But 10 get users to switch social networks we'd need moe than & marginally
better app. (This is why Google is willing to pay $1B ~ for the network, not for the app).
Keep making a better app. Our app is securs and private today. There's is not. We also need to
be adding features to Message to keep it a leader - better group messaging, status, location,
payments, tc
In the absence of a strategy to become the primary messaging service for to bulk of cell phone.
users, Lam concemed the Message an Android would smply serve to remove and obstacle 0
iPhone families giving their kids Android phones.

16 we think this way then we shouldnt do anything on Android. Android i huge and hereto
stay. I think we need to get Android customers using and dependent on Apple products. That is
the best way to get them to consider our products in the future.
On Apr 7, 2013, at 10:04 PM, Eddy Cue SY wrote:

Do we want to lose one of the most important apps in a mobile environment to Google? They

‘have search, mail, free video and growing quickly in browsers. We have the best messaging
‘app and we should make it the industry standard. I don't know what ways we can monetize it

but it doesn't cost us a lot to run.
On Apr 7, 2013, at 9:36 PM, Philip Schiller rote:
Ad singe we makes 70 money on Message what will be the point?
On Apr 7, 2013, at 9:08 PM, Eddy Cue < wrote:
‘We really need to bring iMessage to Android. I have had a couple of people investigating this
‘but we should go full speed and make this an official project.
Google will instantly own messages with this acquisition.
http://appleinsider.com/articles/13/04/07/rumor-has-google-close-to-buying-
whatsapp-for-1b
Rumor has Google close to buying
WhatsApp for $1B
Sunday, Apr 07, 2013, 05:01 pm
By Applelnsider Staff
Google i sald o be well nto negotiations with th team behind WhatsApp, wit the search
Gamereporet comsiring a 31 ion pice wg for the popular arose form meseeging
Py
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