Subject: Re: Shazam launches new app to replace iOS music player — Tech News and Analysis From: "Eddy Cue” IN Received(Date): Thu, 12 Jan 2012 17:08:55 +0000 To: "Matt Fischer" | Date: Thu, 12 Jan 2012 17:08:55 +0000 No promotion... we are not going to promote something that puts its goal as replacing our music player unless it is significantly better than our player and this is not. On Jan 12, 2012, at 8:59 AM, Matt Fischer wrote: ‘The team is asking whether they should promote this today. Fund guys already called, too. Let me know what you think. On Jan 12,2012, at 8:31 AM, Eddy Cue [ES rote: hitp//gigaom com/2012/01/11/shazam- launches: new-app-to-replace-ios- music: player/?uim_sonree=General + Users&ouim_campaign=3179a1039b- Shazam launches new app to replace iOS music player Shazam has gotten a lot of mileage out of its music tagging application, which has been snapped up by 165 million users since launching in 2008. But now the company is rolling out its first new app, called Shazam Player, a free replacement for the iOS music player that provides a deep set of features, including synced lyrics, social sharing, smart playlists, bios and more. Shazam isn't just content to help people recognize music on the fly; it now wants to be at the heart of people’s everyday listening experience. It is applying some of the lessons gleaned from its audio identification experience to a user’s existing music library, giving them a more interactive and powerful experience with their PX-0428.1 CONFIDENTIAL APL-APPSTORE_00440552