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Subject: Re: App Store subscription info ==)
From: "Philip Schiller” IN
Received(Date): Thu, 10 Feb 2011 04:43:14 +0000
To: “Eddy Cue" [IN
Date: Thu, 10 Feb 2011 04:43:14 +0000

Here are the key elements to me:

- General rule about no content purchased outside the app remains in place, new exceptions

follow

- New subscription service open to all developers (not just newspapers and magazines)

- Subscriptions in app must use Apple service, developers can also offer subscriptions on their

own website or other mechanisms i. and only if, they use our in app subscription service

- Apps can sell approved digital content (books, audio, video) outside of the app for “reading” in

he app, if and only if, they offer the same content for sale in the app using Apple's in app

purchase system

- Allin app purchases and in app subscriptions share revenue at the same 70/30 split with Apple

as app purchases.

- Links out of the app to purchase with other mechanisms are no longer necessary or allowed

- Allin app purchases and subscriptions are priced at least as good as the items are offered.

through any other channel or mechanism

On Feb 9. 2011, at 7:47 PM. Eddy Cue | rote:

Before we start writing it up, lets see if we get al the points. 1 am not using all the right words

but want to see ifit covers everything.

+ Subscriptions are available to all app developers

+ Anyone offering a subscription service (e.g. WSJ. Hulu, Rhapsody, Pandora, etc) will need to

add our new subscription billing within the app and remove all links to their web signups by

XXX

Here are the subscription rules -

+ Offer can be weekly. monthly. bi-monthly, quarterly. bi-yearly or yearly (you can offer more

than one)

+ Customer is automatically charged each time (e.g. weekly) uniil they indicate that they no.
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