Walter Isaac s o n CONFIDENTIAL Updat e d : August 1, 1994 Version 1.2 Time Inc. Interne t /Online Service A pro p o s a l for a Tim e Inc. Elec tr o n i c Net w o r k and World Wid e Web sit e 1 GOALS The goal of Time Inc.'s Service (code n a m Calliope, prob a bly bran d e d Pathfind e r) will be to provid e: o Online acce s s to the cont e n t of Time Inc.'s publication s and dat a b a n k s , to new produc t s and service s bas e d on Time Inc.'s titles and journ alis m, and to relev a n t mat e ri al licens e d or acquire d by Time Inc. o A plac e to com m u nic a t e , inter a c t and form "virtu al com m u nitie s ." o An environ m e n t for inter a c tiv e adv er tisin g, shoppin g and trans a c tio n al service s . o An eas y way for aver a g e cons u m e r s to get onto the Intern e t . o A front- end for cable syst e m s that want to sell to com p u t e r users a high- band widt h link to online netw orks, the Intern e t , shop pin g venu e s , e- mail and other electro nic service s. STRATEGY The found a tio n of the syst e m will prob a bly be a set of Time Inc. serv er s conn e c t e d to the World Wide Web, an orga nizing ele m e n t of the Intern e t . Web sites use a navig a tio n al softw ar e known as Mosaic, which offers eas y links and flexible grap hics. New versions of Mosaic will hav e tran s a c tio n al cap a bilities that per mit chargin g users for service s. Our plan is to begin putting up som e service s and cont e n t on a Web Site this Fall. This would prob a bly initially includ e Tim e mag a zin e , a "Virtual Gard e n" service coordin a t e d by Time- Life Digital (a division of Time- Life Books), and Vibe mag a zin e . Thes e and other Time Inc. produc t s will, for the time being and perh a p s indefinitely, also be mad e available on com m e r ci al service s such as America Online and CompuS e r v e . 2 We will the n evolve this web site into an online service throu g h the following step s : > > Licensing one of the forthco mi n g proprie t a r y version s of Mosaic that per mit secur e tran s a c tio n s and user charg e s . > > Getting specification s and prod ucing an RFP for the integr a tio n of the searc h engin e s , dat a b a s e s , com m u nic a tio n s tools, bulletin board s and serv er syst e m s nec e s s a r y for a full service. > > Negotiatin g with existing online service s, softw ar e and com m u nic a tio n s com p a ni e s to beco m e our partn e r s or suppliers. > > Exploring a relation s hip with a teleco m m u n i c a tio n s comp a n y whos e nationwid e netw ork could supple m e n t the Intern e t and provid e local "points of pres e n c e " that would per mit cons u m e r s to dial in using a local acce s s num b e r . > > Hiring a cons ult a n t to dev elo p a front end for cable delivery and licens e it to local cable syst e m s . > > Gradu ally exp a n din g the Time Inc. and outsid e cont e n t available on the service. ACCESS Users could acce s s the service in thes e ways: o Directly from the Intern e t for thos e cons u m e r s who are alre a d y conn e c t e d to it. o By direct telep h o n e dial- up. A relation s hip with a telep h o n e comp a n y could provid e local acce s s num b e r s . This would allow us to offer our own service plus eas y Intern e t acce s s all in one packa g e , thus making Time Inc. one of the first comp a ni e s to ope n the Intern e t to a ma s s mark e t . o Throug h existing online services that provide a gat e w a y to the Intern e t . We would mak e arra n g e m e n t s with existing online 3 service s to includ e a com p a tible Mosaic brows er and, perh a p s , to mirror our websit e on their own serv er s for eas y acce s s . o Throug h a cable syst e m conn e c tion. The Time Inc. service could be mad e availabl e to comp u t e r users with cable mod e m s . In addition, the service could be configur e d to provid e a front- end for cable syst e m s that want e d to packa g e acce s s to a variety of service s and online netw orks. DISTINCTIONS Two things would distinguis h the new Time Inc. service from curre n t netw orks such as America Online, Prodigy and Comp uS e r v e : o It would be design e d for high er- spe e d users who hav e cable mod e m s , SLIP conn e c tio n s to the Intern e t , or phon e mod e m s supp ortin g 14.4 bau d or high er. The higher spe e d s and ban dwidt h will allow the use of Mosaic and oth er hyper t e x t navig a tion tools as well as grap hics and pictur e s . We will not be saddle d with serving low- end users , thoug h we'd still acco m m o d a t e 9600 baud. o It would be fully integr a t e d into the Intern e t as a Web site. It would thus be available throu g h any online service that allowe d Intern e t acce s s . In addition, it would provid e subs crib e r s sea ml e s s acce s s to all of the oth er resourc e s on the Intern e t . In targ e tin g an audie nc e , we will follow Russ ell Long's advice abou t shootin g a duck: aim ah e a d of the duck. We would aim for a mas s mark e t audie n c e of peopl e who hav e not bee n early ada p t e r s to the online world: ordin ary folks rath e r tha n 17- year- old get- a- life geeks who want to downlo a d softw ar e . STRUCTURE All subscrib e r s , at leas t initially, will hav e acce s s to all cont e n t . Howev er, the service will app e a r to hav e various "are a s ," such as sports , gard e nin g, pers o n al financ e, etc. Thes e are a s will mak e it easier for a us er to navig a t e the mas s of cont e n t (and for the Time 4 Inc. editors to orga niz e their res po n sibilities). The sa m e mat e ri al may be acce s s e d from differe n t are a s . For exa m pl e, a Time movie review may be feat ur e d in the Time are a and the Entert ai n m e n t are a; relat e d stories or discus sion s in differe n t are a s would be linked. Som e of thes e are a s will carry the bran d s of Time Inc. titles. For exa m pl e , the pers o n al financ e are a would feat ur e the Mone y bran d, the sports are a would feat ur e the Sport Illustrat e d bran d, and the par e n tin g are a would feat ur e the Parenting bran d. Others would be gen e ric or unbr a n d e d new produc t s . Among the m would be the Virtual Gard e n being coordin a t e d by Time- Life Digital as well as subject s such as trav el, cooking and history. We will ass e s s as we go along the value of bran d e d vers u s gen e ric service are a s . The service may be mark e t e d to differe n t inter e s t group s in differe n t ways, and the initial scre e n s may be tailore d for the m . For exa m pl e , a Sports Illustrat e d read e r may be offere d "SI's SportsW e b, along with the rest of the service s of TimeLine, the Time- Life Inform a tio n Network." That subscrib er ' s initial scre e n might feat ur e sports offerings mor e promin e n tly. NAVIGATION SCREENS There are two possible strat e gi e s : o Fixed- sized grap hic al user interfac e s (GUIs). Thes e fit onto a comp u t e r scre e n and featur e icons and grap hic al displays , such as a town squ ar e . o Scrolling Mosaic- style hom e pag e s . Thes e can be long er than one scre e n in lengt h, and the user scrolls down the m . They tend to be more textu al and us e hyper t e x t mor e than grap hics to mak e links, but grap hics, soun d s and pictur e s can be imbe d d e d in the form a t . Thes e stra t e gi e s can be combin e d : GUIs can cont ain hyper t e x t style links, and Mosaic pag e s can suppor t a rich grap hic overlay. 5 Initially, the Time Inc. service main initial scre e n will ten d to favor the scrolling hom e pag e appro a c h . This will give gre a t e r flexibility and allow frequ e n t chan g e s . Graphics can be imbe d d e d in the Mosaic design. Higher- band widt h users would get the m auto m a t ic ally; for lower- ban dwidt h users they would app e a r as icons that could be downloa d e d to show the grap hics. Howev er, som e of the initial scre e n s for specific subject are a s might hav e snazzier grap hics and anim a tio n. For exa m pl e, the Sports initial scre e n might hav e bats swinging, balls bouncing and the soun d of crowds che erin g. This could be supplied by a CD-ROM front end, by a large softw ar e front end, or by a high- band widt h conn e c tivity to the service. THE HOME PAGE The openin g scre e n for the entire service could be, as not e d abov e, eith er a grap hic al interfac e along the mod el of a town squ a r e or a scrollable Mosaic hom e pag e with imbe d d e d icons, grap hics and hyper t e x t links. Either way, it will offer acce s s to the following: Your mail box . Provide s acce s s to e- mail and any mat e ri al that has bee n deliver e d to the user electro nic ally. Also offers an interfac e for sending mail, including voice and video files. Tod a y' s bull e t i n . Combin a tion of a daily newsle t t e r , briefing pap e r, and tout she e t of what' s hot on the service, with adv er tising. Can be tailore d to the user' s inter e s t s . Mosaic design will per mit hyper t e x t or hot- butto n acce s s from any ite m to in- dept h stories, inform a tio n, bulletin board s or services in the syst e m . Su bj e c t s an d S er vi c e s . Provides acce s s to a list of the differe n t subject are a s , such as: news, sports , your financ e s , ent er t ai n m e n t pers o n alities, healt h, music, how- to, cooking, trav el, comp u t e r s , kids, scienc e , wea t h e r, legal aid, photo g r a p h y , softw ar e downloa d s , ga m e arca d e , refer e n c e library, etc. Thes e subject are a s 6 would offer acce s s to Time Inc. cont e n t , outsid e cont e n t such as stock quot e s and sports score s , bulletin board s , tools, activities and relat e d Intern e t cont e n t . (See section below on "Conte n t ." ) Your Affinit y Grou p . If the service has be e n mark e t e d to a cons u m e r as feat uring a specific subject are a, such as sports or the Civil War or pers o n al financ e , that subject are a would be featur e d pro min e n tly on the user' s hom e pag e or initial scre e n . Ne w s s t a n d . Provide s acce s s directly to the curre n t or back issue s of any mag a zin e in the syst e m . This are a could also includ e clipping service s and custo miz a bl e wire service s, such as the Dow Jones pers o n al news grid. Users can subscrib e to mat e ri al and hav e it auto m a t ic ally downloa d e d when each new issue beco m e s available, or they can brows e throu g h the mat e ri al while online. (Of cours e, mos t of thes e ma g a zin e s could also be acce s s e d throu g h the relev a n t subject are a.) S e a r c h . Would allow a user to searc h throu g h the entire service, including bulletin board s as well as cont e n t , for words or topics that inter e s t e d him at that mo m e n t . Your Ne w s Ag e n t . Would per mit the user to progr a m in his specific inter e s t s . Each time he logg e d on, this are a would display the stories, bulletin boar d s and oth er cont e n t that matc h e d his profile. Event u ally, intelligen t age n t tech n olo gy would per mit the syst e m to refine his inter e s t profile auto m a t ic ally. Sh o p p i n g Mall. Includ e s ads, tran s a c tio n al services , classifieds and catalog u e s . Broken into cat e g o rie s , such as: rest a u r a n t s , banking, autos , pers o n al ads, classifieds , clothing, toys, music, video s, etc. The mall would also be linked to appro pria t e subject are a s (i.e., the trav el service in the mall would be linked to the trav el subject are a ). In addition, ther e would be links to adv er tis e r s in the mall from som e of the cont e n t pag e s ; for exa m pl e , a sports pag e could offer a link to the Nike stor e, and a gard e nin g story could offer links to the see d cat alo g u e s in the mall. 7 Onlin e s er vi c e onra m p . Acces s to oth er netw orks, such as America Online, Comp uS e r v e , Prodigy, Delphi, Genie, Lexis Couns el Conn ec t, WealthBuilder, etc. A user selecting one of the s e would be ask e d if he want e d to subscrib e. Time Inc. would nego ti a t e a boun ty syst e m and billing arra n g e m e n t with other service s that agre e to be offere d in this fashion. Once a pers o n has subscrib e d , he could get directly from the Time Inc. netw ork to the other netw ork throu g h this gat e w a y . Int er n e t onr a m p . Som e parts of the Intern e t will be "pack a g e d " and offere d within the subject cat e g o ri e s of the Time Inc. service. Howev e r, this butto n would offer the us er direct acce s s to the Intern e t as a whole with an integr a t e d packa g e of softw ar e and tools, such as: TurboGop h e r, Mosaic, ftp, Telnet, Veronica and Archie and Jughe a d searc h scre e n s , Nuntius or Newsr e a d e r , etc. CABLE HOME PAGE The hom e pag e and packa gin g of the Time Inc. syst e m could be modified for licensin g as a front- end for cable syst e m s . Time Inc. would provide the local cable syst e m with a pack a g e of basic service s as well as a met h o d to acce s s pre miu m service s and com m e r ci al online netw orks, including Time Inc.'s own service. Ba si c s er vi c e s . The ope ning scre e n would offer acce s s to the following mat e ri al and tools, identic al to thos e offere d on the Time Inc. Intern e t /O nlin e Service ope ning scre e n : Your Mail Box; Today' s Bulletin; Newss t a n d (offering cont e n t pag e s , with full ma g a zin e s costing extr a); refer e n c e library; shoppin g and classified; local listings; and the Intern e t . Pre m i u m s er vi c e s . The ope ning scre e n will also allow acce s s to the following pre miu m service s that would cost extr a: an online netw ork gat e w a y (to Prodigy, AOL, CompuS e r v e , Time Inc.'s Intern e t /O nlin e Service, Delphi, Couns el Conne c t, Wealth Builder, etc.); a ga m e arca d e ; a softw ar e library. Time Inc.'s reve n u e s will com e from: 8 1.) licensing fees paid by cable oper a t o r s for the openin g scre e n s , softw ar e and packa g e of basic services ; 2.) selling adv er tising and tran s a c tio n service s that are featur e d on the initial scre e n s ; 3.) crea tin g a broa d mark e t for its own pre miu m Time Inc. serice, which will hav e a comp e titiv e adv a n t a g e over existing service s in a high- band widt h environ m e n t . The cable oper a t o r s ' reve n u e s will com e from us er fees for the basic service, selling subscriptions to com m e r ci al online service s, and adv er tising local avails. CONTENT * The "Subject s and Services" butto n on the main hom e pag e of the Time Inc. Service will give the user acce s s to 20 or so subject are a s of cont e n t . Each will feat ur e its own hom e pag e that the us er can get to directly or from the main hom e pag e. Depe n din g on the nat ur e of each are a, the hom e pag e could be serious or snazzy. Each subject are a would cont ain the relev a n t mag a zin e s , new mat e ri al cre a t e d by the syst e m ' s editors, inform a tio n licens e d or acquir e d from outsid e vendor s , public dom ain inform a tio n, tools, activities, bulletin boar d s , ga m e s , and softw ar e . The cont e n t com mitt e e sugg e s t s that the subject are a s be broke n into two cat e g o ri e s : eight or so news topics that would carry the bran d s of our core mag a zin e s (such as a sports are a bran d e d by SI); and, a grou p of unbr a n d e d "lifestyle and pas ti m e" are a s , such as cooking and gard e ni n g . As the service evolve s, we can see whet h e r it mak e s sens e to mak e this distinction. * This is based on an excellent content committee report produced by Dick Duncan, Pat Berry, Ty Burr, Sean Callahan, Roy Johnson, Jim Kinsella, Tyler Mathisen, Kevin McKean, Isolde Motley, Peter Petre, and Maria Wilhelm. Their full report is available either from Walter Isaacson or Dick Duncan. In addition, a committee consisting of Oliver Knowlton, Chan Suh, Thorne Sparkman, Phil Elmer- DeWitt and Michael Rose looked into navigation and software options. 9 Here are som e likely topics along with exa m pl e s of the cont e n t that might be in the m . Ne w s , bran d e d and man a g e d by Tim e Magazin e. The hom e pag e for this are a would offer acce s s to: > > A diges t of the import a n t news of the day with links to the relev a n t cont e n t and bulletin boar d s in the Tim e are a or elsew h e r e in the syst e m . > > Curre n t and back issue s of Tim e , in Mosaic form a t with hyper t e x t links to oth er relev a n t cont e n t , archive s or bulletin boar d s . > > Curre n t eve n t bulletin board s man a g e d by Time editors, with links to relev a n t stories and other cont e n t . > > Event u ally, a wire service such as AP or Reut er s , with searc h, tailoring and ag e n tin g tools. > > An index of subject s in the news. > > Links to public dom ain mat e ri al such as the Congre s sio n al Record, the CIA factbo ok, the White Hous e pres s rele a s e s , Statistic al Abstrac t, Cens u s dat a, Com m e r c e Dep art m e n t , spe e c h trans cript s , etc. > > Vette d files from corres p o n d e n t s on major stories. > > Full trans cript s of interview s done by Time corres p o n d e n t s . > > Trans cript s of Time News on Dem a n d discus sion s . > > News quizzes and ga m e s . Sp or t s , bran d e d and man a g e d by Sports Illustrat e d . Would offer acce s s to: > > Conte n t and back issu e s of SI, with links to discus sion board s . > > A sports ticker and statistical dat a b a n k . > > A sum m a r y of the late s t sports news, with links to bulletin board s , statis tics, SI stories. > > Rotiss erie leag u e sports ga m e s . > > Bill James ' s bas e b all alm a n a c . > > Discus sion board s for each sport, tea m , star, etc. > > Files and interview s by SI corres p o n d e n t s . > > Fan club discus sion board s and notices . 10 >> >> >> >> >> >> >> Sale of sports- relat e d merch a n di s e . Morning line and bettin g inform a tio n. Product review s. Ticket m a s t e r service. Sche d ul e s . Links to each leagu e ' s dat a b a n k s and pres s relea s e s . Link to the SI for Kids are a. Ent er t a i n m e n t , bran d e d and man a g e d by Entertain m e n t Wee kl y . > > A daily news pag e and hot she e t , with links to cont e n t . > > Curre n t and back issue s of Entert ain m e n t Weekly, People, Vibe, Mouth2Mout h, InStyle, with links to bulletin board s . > > Curre n t offerings from other Time Warn er divisions. > > An Entert ai n m e n t Guide broke n into subject are a s : Movies, TV, Books, Music, Video, and Multime di a. This would lead to review s, preview s , feat ur e s , nu m b e r s , statis tics, produc t info, sales, offers, etc. relev a n t to each subjec t are a . > > Critics' score b o a r d s > > Special editions of Jim Mullen, Mitchell Fink, etc. > > Ticket m a s t e r service s . > > Direct sales. > > Trivia ga m e s and cont e s t s . > > Press rele a s e s from comp a ni e s . > > Tour sch e d ul e s . > > An online TV guide. > > Discus sion board s for each new movie, TV show, book, albu m . > > Excerpt s and clips from new rele a s e s Music , bran d e d and man a g e d by Vibe . This hom e scre e n could lead to Vibe Magazin e and to all of the music offerings that are part of the larger ent er t ai n m e n t cat e g o ry describ e d abov e . Per s o n a l Fina n c e bran d e d and man a g e d by Mone y . , > > Curre n t and back issue s of Money, with links to bulletin board s . 11 >> >> >> >> >> >> >> >> >> >> Money lists and dat a b a s e s . A stock ticker and custo miz a bl e portfolio. Wealth Builder. Money, credit card, mortg a g e and other rate s by locality. Tax softw ar e. Mutual Fund dat a. Inves t m e n t ga m e s . Fortun e 500 dat a. A daily briefing, with links. Bulletin board s for inves t m e n t s , with links to articles. Bu si n e s s , bran d e d and spons or e d by Fortun e . > > Curre n t and back issue s of Fortun e , with links to bulletin board s . > > Marsh all Loeb's and other refer e n c e works. > > Links to mos t ite m s in the Mone y Magazin e are a . > > Busine s s daily news briefing, with links to other cont e n t . > > Links to other corpor a t e dat a b a n k s and Intern e t sites. > > Com m e r c e dep a r t m e n t and oth er financial dat a. > > Forec a s t s . > > Fortun e 500 and other dat a b a s e s . > > Links to relev a n t Mone y and Tim e articles. > > A man a g e r ' s forum. > > Busine s s softw ar e library. Per s o n a l i t i e s , bran d e d and ma n a g e d by People . > > Curre n t and back issue s of People , with links to bulletin group s . > > An index of pers o n alitie s with links to articles in People , Tim e, EW, InStyle and all oth er publication s cont ain e d in the service. > > Subject s and cate g o ri e s index, which would sort articles in people and other publication s into group s such as: "Inspiring people," "royals," "Powerful people," "Winners and losers," etc. > > A daily hotline, with links to articles and discus sio n group s in the People are a , Entert ain m e n t are a or oth er relev a n t are a s . > > Links to Mitchell Fink, Jim Mullen, etc. 12 > > Pass a g e s . > > Lists. > > Trivia ga m e s and cont e s t s . > > Celebrity directory, giving the age n t or addr e s s of celebrities . > > Discus sion board s . > > Biofile service. Heal t h an d Fitn e s s , bran d e d and man a g e d by Health mag a zin e . > > Curre n t and back issue s , with links to bulletin board s . > > Bulletin board s and info for dise a s e s , supp ort group s and associa tio n s , such as the mus c ular dystro p h y ass ocia tion. > > Bulletins form the Surge o n Gen er al, Cent er s for Disea s e Control, Nation al Institut e s for Health, etc. > > Lates t news in healt h. > > Diet and nutrition inform a tio n and discus sion grou p s . > > Fitnes s inform a tio n and discus sion group s . > > Medical stories from Tim e and elsew h e r e . > > Refere n c e mat e ri als, with searc h tools. > > Nation al Library of Medicine/MEDLARS service. > > Calorie, fat, and vita min counting softw ar e. Int eri or De s i g n , featurin g South er n Accen t s , Suns e t , Sout h er n Living and Martha Ste w ar t. > > Sourc e b o o k of all ite m s for the hom e, rangin g from furnitur e to applianc e s to paint to patio ston e s . Cross- refer e n c e d with butto n s to pus h for orderin g and mor e info. > > Floral service. > > Antique refer e n c e sourc e s and bulletin boar d. Par e n t i n g , bran d e d and ma n a g e d by Paren tin g and baby Talk. Stories, refer e n c e mat e ri al, inform a tio n and bulletin boar d s on the following topics: > > Discipline > > Temp e r tantr u m s > > Toilet training 13 >> >> >> >> >> >> Slee pin g Baby- sitters and care giv er s Schools Eating Television for kids Books Ref er e n c e Library . Acces s to archiv e s or each ma g a zin e , a diction a ry, encyclop e di a, the s a u r u s , Bartlett' s , atlas, phon e books, e- mail listings, alm a n a c , Who's Who, CIA fact book, Feder al Regist er, Intern e t directory and index, etc. We a t h e r . Inform a tio n from Earthw a t c h or WSI, as provid e d to the News on Dem a n d tea m . Links to the Nation al Weath e r Service and the various weat h e r web sites run by universities . The Virtu al Gard e n , ma n a g e d by Time- Life Books. Sea n Callah a n has a me m o describing that service. Would includ e inform a tio n from Time- Life Books, South e r n Living, Marth a Stew a r t. Also, would acquir e mat e ri al from the New York Botanic al Gard e n and elsew h e r e . Book s , ma n a g e d by Little Brown, Warn er Books and BOMC. Leg al Aid man a g e d by Couns el Conne c t and Court TV. , Stev e n Brill has dev elo p e d a conc e p t for a wide variety of legal aid service s, discus sion group s and tools. He has said that his division would be eag e r to dev elo p this asp e c t of the service. Ideas includ e: > > Court TV ga m e series, wher e play ers act as the defen s e or pros ec u tio n in famo u s cas e s . > > The Legal Survival Guide, an alm a n a c and refer e n c e book being dev elo p e d by Court TV for Little Brown. > > Law diction ar y. > > Directory of lawyers and legal service s . > > Templa t e s for com m o n contr a c t s , wills, and oth er legal docu m e n t s . > > Link to Lexis Couns el Conn ec t. 14 > > Bulletin board s on legal issu e s mod e r a t e d by exp e r t s . Gam e Arca d e . Access to the lates t com p u t e r ga m e s on a subscription, purch a s e or pay- per- us e basis. Sof t w a r e library . Access to comp u t e r softw ar e and shar e w a r e for purch a s e , downloa din g or use. SECOND PHASE CONTENT The following are other are a s that are being dev elo p e d . They could be launch e d as soon as the first pha s e near s com pl e tion. Kids . This is an import a n t are a we should start to dev elo p as soon as we get the basic websit e up. Civil War , bran d e d and man a g e d by Time- Life books. Would includ e mat e ri al from Time- Life books and discus sion group s . Other history group s would follow. CNN. We hav e discus s e d with CNN using their video and scripts on our websit e or helping the m set up a com p a tible websit e of their own that would be linked to our service. Com p u t e r s , to be acquir e d from an outsid e vend or. Gen e a l o g y . Res e a r c h mat e ri al and bulletin boar d s . Cookin g , bran d e d and man a g e d by Cooking Light and/or Time- Life Books. Hom e Rep air bran d e d and ma n a g e d by Time- Life Books. , Sci e n c e . Ph o t o g r a p h y , bran d e d and man a g e d by Life. Trav e l , bran d e d and man a g e d by Travel & Leisure. 15 Extra! Integr a tin g the video and pro m o tio n al opport u nitie s arising from the syndica t e d daily TV show produc e d by Time Telepictur e s and Warn er Broth e r s . Oth er Tim e Warn e r divi s i o n s Integr a tin g service s from the Warner Music grou p, Warn er Broth er s studios, HBO, TWIG and oth er Time Warn er divisions as they choos e . TOOLS The service should cont ain the following tools: Mosaic interfac e s and hyp ert e x t docu m e n t s ; grap hic al user interfac e s ; hot butto n and icon links; pag e s that combin e grap hics and text; bulletin board s with links to relev a n t cont e n t ; full text and keyword searc h engin e s ; age n tin g tech n olo gy; pers o n alize d dat a b a s e s and portfolios; e- mail; grap hic al user interfac e s ; and an integr a t e d set of softw ar e for navig a tin g the Intern e t . 16