Opportunities and Risks for Distilled
Spirits Manufacturing in Ontario
Research Report
September 2019

 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario

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Analysis

About This Report

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Citation:
Opportunities and Risks for Distilled Spirits
Manufacturing in Ontario. Canadian Centre
for Economic Analysis. September 2019.

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©2019 Canadian Centre for Economic Analysis
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ISBN: 978-1-989077-15-3

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario

TABLE OF CONTENTS
Executive Summary....................................................................................................................................... 4
1.0
Background ....................................................................................................................................... 6
1.1
Introduction .................................................................................................................................. 6
1.2
Opportunity and Risk Scenarios .................................................................................................... 6
2.0
Quantifying the Risk and OpportunitIes to Distilled SPirits Manufacturing ..................................... 8
2.1
Status Quo Growth ....................................................................................................................... 8
2.2
Change in Export Levels ................................................................................................................ 9
2.3
Expansion or Closures of Manufacturing Facilities ..................................................................... 11
2.4
Change in Market Access ............................................................................................................ 13
3.0
Conclusions ..................................................................................................................................... 20
A. References .......................................................................................................................................... 21
B. Data Sources ....................................................................................................................................... 22

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario

LIST OF FIGURES
Figure 1

Retail value of all sales of distilled spirits in Ontario ................................................................ 8

Figure 2

Percentage of value of distilled spirits manufactured in Ontario exported ............................. 9

Figure 3

Cumulative difference in GDP contributed by distilled spirits manufacturing by 2030 ......... 10

Figure 4

Cumulative difference in jobs contributed by distilled spirits manufacturing by 2030.......... 10

Figure 5

Total jobs contributed by the distillery industry in Ontario by census division, 2016............ 12

Figure 6

Marginal effect of job creation/losses in distilled spirits manufacturing ............................... 13

Figure 7

Domestic household consumption and production of distilled spirits relative to 2011-2017
average .................................................................................................................................... 14

Figure 8

Market share of spirits in beverage alcohol market with equal access (left) and with unequal
access (right) to new channels, 2030 ...................................................................................... 15

Figure 9

Annual household purchases under the two market access scenarios .................................. 16

Figure 10

Cumulative retail value of distilled spirit sales by 2030. ......................................................... 17

Figure 11

Cumulative GDP contributed by the distillery industry by 2030 ............................................ 18

Figure 12

Cumulative job-years contributed by distilled spirits manufacturing by 2030 ....................... 18

Figure 13

Foregone government revenue from distilled spirits manufacturing, by 2030 ...................... 19

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario

EXECUTIVE SUMMARY
Distilled spirits manufacturing in Ontario provides significant economic, employment and fiscal benefits
to the province. Previous research on the subject performed by CANCEA estimated that the distillery
industry has a gross total output of $1.1 billion, which corresponds to a contribution to provincial GDP
worth half a billion dollars. Additionally, over 4,600 jobs in distilled spirits manufacturing and related
industries are supported by the industry, 75% of which pay wages above the median.
In Ontario, distilled spirits manufacturing is highly export-oriented; currently, 74% of Ontario’s production
is exported. These exports drive industrial production and income growth for Ontarians. Nonetheless,
local sales remain essential to the health of the distillery industry in Ontario, as the revenue from local
sales supports local producers’ ability to export their products by reducing their exposure to the fixed
costs of production. Sales in Ontario support an estimated 30% of the production of distilled spirits in the
province. As a result, major changes in the local demand for distilled spirits will impact the margins that
local producers earn and thus their fiscal capacity to reinvest in their business.
Distilled spirits manufacturers are sensitive to structural shifts in the environment in which they operate.
Changing consumers’ access to distilled spirits relative to other types of beverage alcohols is one such
change that can have potentially significant repercussions for the industry. Proposed policy changes to
further extend the sales of beer and wine into new retail channels but exclude distilled spirits can impact
the local demand for spirits by rendering these less convenient to access relative to other types of
beverage alcohols. According to recent research, this is likely to cause a substitution effect to the
disadvantage of spirits.
To understand the risks to the industry posed by structural shifts, scenario and sensitivity analyses were
conducted to examine the economy’s exposure to changes in the levels of exports, variations in local
employment and changes to the market shares of different types of beverage alcohol.
The results of the sensitivity analysis of export and local employment levels show that:


The continued growth of exports represents an important economic opportunity for Ontarians.
As the level of international exports rises, gains in employment and GDP scale up as well. To
illustrate, a 25% increase in international exports could increase the industry’s GDP contribution
by $102 million over current trends and generate 9,500 job-years over the coming decade.



Local employment is sensitive to changes in sales, both domestically and internationally. The
analysis found that if 50 jobs are created in the distillery industry, this could support over 4.25
times that number in related industries in the province, and the multiplier increases with the
number of jobs created in the industry. For example, an expansion that adds 150 permanent jobs
(i.e. 1,500 job-years over the next ten years) would generate 4.5 times that number in additional
jobs in the next ten years, adding up to 8,000 job-years. This sensitivity can also work in reverse –
for every direct job loss, up to 4 additional jobs are put at risk across Ontario. In total, the closure
of a 150-employee plant would put 7,130 job-years at risk over the next decade.
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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario
The change in market access scenario considered the economic implications of an increase in the market
share of new channels selling beverage alcohol (i.e. grocery stores, box stores and corner stores) to onethird of the total beverage alcohol retail market, which is similar to the share seen elsewhere in the
country such as in British Columbia. If distilled spirits are excluded from these new channels, this
represents a reduction in total market access. In this scenario, consumers’ substitution away from distilled
spirits could cause distilled spirits sales to decline by $415 million annually. In addition, by the end of 2029,
the value of domestic sales in this scenario could be 23% lower than the baseline and continue to decline
further in subsequent years.
A change in market access risks reducing the GDP contribution of the distillery industry by 25% over the
next ten years. Furthermore, every year of reduced sales could trigger a further decrease in the GDP
contribution, meaning that by the end of 2029, over 40% of the annual GDP contribution by the distillery
industry could be at risk. The reduced economic activity would be expected to lead to changes in
employment in distilled spirits manufacturing and related industries. The number of jobs that would be
at risk annually is estimated to be in excess of 1,500. This number would also increase with every year of
reduced market access. Consequently, by the end of 2029, the number of jobs at risk could more than
double.
A reduction in market access also has revenue implications for both levels of government, because it can
affect how much governments receive in the form of corporate, income and sales taxes, as well as excise
duties and the dividend remitted by the LCBO to the province. By 2030, the cumulative total foregone
government revenue could near one billion dollars (58% provincial, 42% federal). At the end of the year
2029, the estimated annual amount of government revenue that could be at risk under a reduced market
access scenario is $151 in provincial revenue and $108 in federal revenue.
Structural changes to the environment that could cause bottling and manufacturing facilities to close or
exports to decrease or stagnate put the important growth potential of local spirits manufacturing at risk.
Current changes to beverage alcohol policy in Ontario risk triggering important structural shifts in the
beverage alcohol market, and consequently, to the local spirits manufacturing industry. Excluding distilled
spirits from the expansion of beverage alcohol sales to new channels would cause a shift in market share,
since access and availability are key drivers of consumers’ purchasing decisions. This would cause a
downward shift in local demand, reducing the value of distilled spirits sales by $415 million annually, on
average, over the coming decade. Such a change in demand could cause the industry to contract, putting
jobs at risk in the province.

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario

1.0 BACKGROUND
1.1 I NTRODUCTION
Distilled spirits manufacturing in Ontario contributes to the economic prosperity of Ontario by providing
economic, employment and fiscal benefits to the province. As presented in the report “Economic
Contributions of Distilled Spirits Manufacturing in Ontario”, this amounts to an annual contribution of:




$1.1 billion of gross output;
$501 million of provincial GDP;
Over 4,600 jobs (including employment in the industry and in related industries), 75% of which
pay wages above the median.

These continued contributions depend on the existence of an environment that provides the opportunity
to distilled spirits manufacturers in Ontario to foster continued growth. Major factors that can influence
the environment and cause structural changes in demand or supply of distilled spirits include changes in
domestic and international demand, policy changes and regulation.
Currently, the market for beverage alcohol in Ontario is undergoing a structural shift caused by policy
changes allowing certain grocery stores to sell beer and wine and proposed changes to allow additional
grocers as well as big box and corner stores to do the same. These ongoing changes, which began in 2016,
can cause significant changes in market access and consumer demand. Similar changes have been seen in
other provinces, notably British Columbia and Quebec. In British Columbia, the expansion of beverage
alcohol sales was allowed in 2002 with spirits introduced into private cold beer and wine stores and again
with wine in certain grocery stores in 2014 following a public consultation (PWC, 2018). In Quebec, the
sale of beer and Quebec-bottled wine is permitted in grocery stores and corner stores, while distilled
spirits can only be sold through SAQ retail outlets, which are run by the provincial crown corporation
responsible for the trade of beverage alcohol in Québec. SAQ and SAQ Agency stores represent ten
percent of the retail outlets selling beverage alcohol in the province (PWC, 2018).
Using stock and flow statistical modeling of the cycle of sales, production decisions and employment, this
report aims to quantify how these contributions may diverge from current trends due to possible risks
and opportunities the industry may face, which include the following scenarios:




Changes in the level of exports of distilled spirits manufactured in Ontario;
The closure or expansion of existing manufacturing and/or bottling facilities in Ontario; and
Unequal market access to spirits, compared to other beverage alcohols.

1.2 O PPORTUNITY AND R ISK S CENARIOS
The future contribution of distilled spirits manufacturing in Ontario to provincial prosperity will depend
on how the industry develops, as well as the policy environment distilled spirits manufacturers operate
within. Scenario analyses provide a tool to understand and quantify the effects of changes in the industry
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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario
and the policy environment. This study considers how three different risk and opportunity scenarios will
affect this contribution in the next decade by comparing outcomes under each scenario to a baseline,
which represents a continuation of status quo trends. This study considers the following three categories
of scenarios relative to the status quo baseline:
1. Changes in international export levels;
2. Expansions or closures of manufacturing facilities; and
3. Changes in retail market access.
These scenarios are run within CANCEA’s statistical analysis platform and compared against a baseline to
demonstrate the likely outcomes under each scenario and the broader impacts across Ontario’s economy.
These impacts are reported in terms of changes in economic indicators relative to the baseline, including
GDP, gross output, number of jobs and government revenue contributed by the distillery industry.

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario

2.0 QUANTIFYING THE RISK AND OPPORTUNITIES TO
DISTILLED SPIRITS MANUFACTURING
2.1 S TATUS Q UO G ROWTH
In order to understand the impact on Ontario’s prosperity of a given change in the environment in which
Ontario distilled spirits manufacturers operate, it is first necessary to determine a baseline against which
to measure changes over the coming decade. The baseline used in this report represents a continuation
of the trends of the past several years, assuming no changes to policy relative to 2017 (i.e. prior to the
sale of beer and wine, but not spirits into certain grocery stores).
Over the past several years, while consumer preferences for beer and wine have changed, the preference
for distilled spirits has remained fairly constant, as measured by the share of the value of sales of distilled
spirits in total beverage alcohol sales. In Ontario, households account for about two-thirds of total
demand, while businesses (e.g. restaurants) account for the remainder. Keeping past market trends
constant, the retail value of the total sales of distilled spirits in Ontario could increase by about 45% by
2030. The historical and forecasted values of retail sales of distilled spirits up to 2030 (at the current trend
of approximately 3.8% annual growth) are presented in Figure 1.
Figure 1

Retail value of all sales of distilled spirits in Ontario

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario

2.2 C HANGE IN E XPORT L EVELS
2.2.1 BACKGROUND
International exports of distilled spirits produced in Ontario have followed an increasing trend in the past
decade, as shown in Figure 2. Currently, 73% of distilled spirits produced in Ontario are exported. Exports
drive industrial production and income growth and are a means through which Canadians gain access to
foreign funds. International exports of distilled spirits from Ontario are particularly strong in comparison
to other types of beverage alcohol produced in Canada. In fact, the value of the distilled spirits produced
for export in Ontario alone exceeds all Canadian beer and wine exports combined (Canadian Centre for
Economic Analysis, 2019).
Figure 2

Percentage of value of distilled spirits manufactured in Ontario exported

The scenarios highlighting changes in export levels serve to highlight the local economic and social impacts
of changes in the foreign demand for distilled spirits produced in Ontario. In these scenarios, domestic
demand is assumed to grow with the population, and the change in exports relative to the average over
the last five years consists in:
a) An increase in the value of exports by 5%, 10%, 25% and 50% by 2030.
b) A decrease in the value of exports by 5%, 10%, 15%, 25% and 50% by 2030.

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario
2.2.2 RESULTS
Modeling the effect of different international export levels provides insight into the potential local
economic and social impacts of a change in the foreign demand for distilled spirits produced in Ontario or
of a structural change that would impact Ontario producers’ export capacity. The cumulative ten-year
difference relative to the baseline caused by changes in export levels on the GDP contributed by the
distillery industry is presented in Figure 3. The impact on the employment contributed by the industry is
shown in Figure 4.
Figure 3

Cumulative difference in GDP contributed by distilled spirits manufacturing by
2030

Figure 4

Cumulative difference in jobs contributed by distilled spirits manufacturing by
2030

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario
Results show that if exports of distilled beverages were to grow by 25% over the next ten years, the
industry’s annual contribution to GDP could be $102 million higher than if current trends were to persist.
Furthermore, this rise in exports could generate more than 9,500 job-years over the coming decade. This
scenario shows that the gains in employment and GDP contribution scale up as exports rise. Conversely,
a decline in exports would result in the industry contributing fewer jobs and less to provincial GDP. A 25%
fall in exports would result in 8,300 fewer job-years by 2030 than under the baseline. Additionally, this
would put $89 million of the industry’s annual GDP contribution at risk

2.3 E XPANSION OR C LOSURES OF M ANUFACTURING F ACILITIES
2.3.1 BACKGROUND
Ontario has recently experienced closures of major facilities in the distilled spirits industry, including the
closure of a major bottling plant in 2017 that eliminated 51 jobs in the industry. What would be the impact
if others were to follow suit or conversely, to expand?
Changes in the policy environment can affect where manufacturers decide to conduct operations and
whether to expand, contract or to close facilities. These changes not only affect those employed directly,
but also those in jobs in related industries. Jobs that are directly created and those supported by the
distillery industry are relatively high-paying; the average wage per full-time equivalent is $55,060, and
75% of employment pays above the median (Canadian Centre for Economic Analysis, 2019). The regional
distribution of jobs contributed by the industry is shown on a map in Figure 5. The expansion or closure
of manufacturing facilities scenarios provide a measure of how such changes could affect local prosperity.

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario
Figure 5

Total jobs contributed by the distillery industry in Ontario by census division,
2016

2.3.2 RESULTS
Expansions or closures of major distilled spirits manufacturing facilities affect local communities through
job creation or job loss. For instance, the expansion of a manufacturing facility would usually cause an
increase in local employment and increase the demand for inputs, which in turn provides an employment
boost to local businesses who supply that facility with inputs. This causes ripple effects in the entire
community which can be quantified by modeling the effect of the addition or loss of jobs in the industry.

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario
Figure 6

Marginal effect of job creation/losses in distilled spirits manufacturing

Results of the analysis show that for every job lost in spirits manufacturing, between three and four
additional jobs in supported industries could also be at risk. Conversely, over four additional jobs could be
created for each additional job in the distillery industry.
Figure 6 presents the average change in the number of related jobs for every 50 jobs added or lost in
distilled spirits manufacturing. The average change increases with the total size of the industry, and
therefore, its labour force. This is because a smaller distillery industry has fewer connections in the supply
chain and a smaller impact on the economy as a whole than a larger industry with many more employees.
For this reason, as shown in the figure, the addition of 50 jobs in the industry could support over 4.25
times that number in related industries, while the addition of 200 jobs could create a job multiplier of 4.6.
To illustrate this effect in a different way, the closure of a 150-employees facility would put 7,130
additional job-years at risk over the next decade, while an expansion that adds 150 permanent jobs (1,500
job-years over the next ten years) would generate an additional 8,000 job-years in related industries.

2.4 C HANGE IN M ARKET A CCESS
2.4.1 BACKGROUND
Local demand supports 30% of the production of distilled spirits in Ontario, which in turn supports the
ability of producers to export their products by reducing their exposure to the fixed costs of production.
As a result, major changes in the local demand for distilled spirits will impact the margins that local
producers earn and thus their fiscal capacity to reinvest in their business.
In Canada, the production and local consumption of distilled spirits have historically risen in tandem. The
strong relationship between supply and demand is illustrated by scatterplot in Figure 7 (consumption and
production are normalized relative to the historical average between 2011 and 2017). Given this strong
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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario
historical trend, if the aggregate local household consumption continues to increase, the production of
distilled spirits (and exports) will tend to increase along with it in a stable policy environment, and vice
versa.
Figure 7

Domestic household consumption and production of distilled spirits relative to
2011-2017 average

A change in local market access can impact local demand by rendering certain types of beverage alcohol
more convenient to access than others. Policy changes in the last few years that have allowed the sale of
certain types of beverage alcohol, namely beer and wine, in grocery stores, and proposed changes that
would allow sales of these beverages in big box and corner stores as well have put distilled spirits at a
relative disadvantage. Previous research has shown strong evidence that consumers substitute between
different kind of beverage alcohols if a tax is imposed that treats them differently (Saffer, 1989) and that
there is a substitution effect away from distilled spirits towards other beverage alcohol types when the
sale of distilled spirits is under state monopoly (Nelson, 2003). Such an effect does not indicate a change
in consumer preference per se but rather be attributable to the different policy treatment received by
distilled spirits.
The change in market access scenarios consider the impact on Ontario’s prosperity if new channels such
as grocery and corner stores grow to account for one-third of the total beverage alcohol retail market
from effectively 0% in 2017 and:
a) New channels are permitted to sell distilled spirits, with their sales resembling the LCBO product
shares within its retail stores.

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario
b) The new channels are not permitted to sell distilled spirits and substitution with wine and beer
occurs.
In both cases, the total market share of the new channels is assumed to reach 33%, similar to rates seen
elsewhere in the country such as British Columbia. If all beverage alcohol is given equal access to the
new channels, sales of distilled spirits would make up an estimated 29% of the total value of beverage
alcohol retail sales in 2030. Conversely, under the unequal market access scenario, the market share of
distilled spirits in 2030 would drop to 20% due to substitution effects. Figure 8 shows the historical and
projected market shares of different beverage alcohol types up to 2030 under the equal access scenario
on the left and the unequal access scenario on the right. The difference in the value household sales of
distilled spirits between the two scenarios is shown in Figure 9.
Figure 8

Market share of spirits in beverage alcohol market with equal access (left) and
with unequal access (right) to new channels, 2030

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario
Figure 9

Annual household purchases under the two market access scenarios

2.4.2 RESULTS
Expanding consumers’ access to beverage alcohol through new channels, including grocery stores, big box
and corner stores, while excluding distilled spirits from this expansion, is likely to cause a substitution
effect between beverage alcohol types. Some consumers who prefer distilled spirits are likely to make a
switch to other beverage alcohol types out of convenience. The economic consequences over the coming
decade of including and excluding distilled spirits from the continued expansion of new channels are
presented in this section.
Figure 10 shows the cumulative retail value of all distilled spirit sales by 2030 in the reduced market access
scenario (i.e. distilled spirits are excluded from the expansion of beverage alcohol sales through new
channels) and the forecasted value at current trends, i.e. no change in market access since 2017.

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario
Figure 10

Cumulative retail value of distilled spirit sales by 2030.

The substitution effect away from distilled spirits in the reduced market access scenario could cause the
value of distilled spirits sales to decline by $415 million annually relative to the baseline. In addition, by
the end of 2029, the value of domestic sales in the reduced market access scenario could be 23% lower
than the baseline and continue to fall further into the future.
A reduction in sales of distilled spirits would impact spirits production in Ontario, with consequences for
provincial GDP. Figure 11 shows that the difference in the cumulative GDP contributed by the distillery
industry under the reduced market access scenario and the baseline could amount to $1.6 billion by 2030.
In other words, over 25% of the potential GDP contribution to Ontario (including exports) from distilled
spirits manufacturing could be a risk. This foregone GDP contribution is an average over the period.
However, every year of reduced sales could trigger a further decrease in GDP contribution, which means
that by the end of 2029, 41% of the annual GDP contribution by the distillery industry at risk.

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario
Figure 11

Cumulative GDP contributed by the distillery industry by 2030

Figure 12 presents the employment impacts associated with a reduction in market access. Annually, the
average number of jobs at risk is estimated to be in excess of 1,500. However, the number of jobs at risk
increases with every year of reduced market access, meaning that at the end of 2029, the number of jobs
at risk in that year could reach 3,100.
Figure 12

Cumulative job-years contributed by distilled spirits manufacturing by 2030

In addition, a reduction in the sales of distilled spirits, in industry employment and in GDP contribution
would impact the revenue that the government receives from distilled spirits manufacturing in Ontario
through corporate, income and sales taxes, as well as through excise duties and the dividend remitted by
the LCBO. The impact that a reduction in the market access for distilled spirits could have on government
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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario
revenue is presented in Figure 13. Similarly to the trend seen with sales, GDP contribution and
employment, every consecutive year of reduced market access would increase the potential loss in
government revenue. The revenue foregone by both levels of government at the end of the year 2029
could reach $259 million ($108 million of federal revenue, $151 million of provincial revenue).
Cumulatively over the course of the decade, $408 million of federal government revenue and $568 million
of provincial government revenue may be lost.
Figure 13

Foregone government revenue from distilled spirits manufacturing, by 2030

It is important to note that a policy-driven reduction in market access for distilled spirits would cause a
structural change in the domestic demand. This scenario could, therefore, trigger other risks to the
industry such as stunting capital investments into developing the industry’s exporting capacity,
innovation, new market development, productivity improvements and increasing the likelihood of plant
closures.

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario

3.0 CONCLUSIONS
The continued growth of local distilled spirits manufacturing has the opportunity to contribute to
Ontario’s economic success given the right economic environment. This analysis demonstrates that the
continued growth of exports represents an important economic opportunity for Ontarians, considering
that spirits manufacturing in Ontario is export-heavy. As the level of international exports rises, gains in
employment and GDP scale up as well. Cumulatively, a 25% increase in exports could increase the
industry’s GDP contribution by $102 million over current trends and generate 9,500 job-years over the
next decade.
Similarly, economic impacts scale up as the industry grows in size. As the sector grows and the number of
manufacturers of distilled spirits increases in Ontario, the number of supply chain connections in the
industry multiplies, as does the number of people whose income is supported by the industry. This creates
larger ripple effects in the economy, which means that any additional growth will have even larger effects
in terms of GDP and employment.
Structural changes to the environment that could cause manufacturing or bottling facilities to close or
exports to decrease or stagnate put the important growth potential of local spirits manufacturing at risk.
Current changes to beverage alcohol policy in Ontario risk triggering important structural changes to the
beverage alcohol market, and consequently, to the local spirits manufacturing industry. Excluding distilled
spirits from the expansion of beverage alcohol sales in grocery stores and corner stores would cause a
shift in market share, since access and availability are key drivers of consumers’ purchasing decisions. This
would put local demand at risk and could reduce the value of sales of distilled spirits by $415 million
annually, on average, over the coming decade. Such a change in demand could cause contractions in the
industry, putting 1,500 jobs at risk per year in the economy.
The risks to the industry are particularly salient to the local economies of regions within Ontario that rely
heavily on distilled spirits manufacturing and to local suppliers, notably in the agricultural sector. Market
access policies determine in large part the future of local manufacturing industry and whether future
generations of Ontarians will continue to enjoy its economic benefits.

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario

A. REFERENCES
Canadian Centre for Economic Analysis. (2019). Economic Contributions of Distilled Spirits Manufacturing
in Ontario. Toronto.
Nelson, J. P. (2003). Advertising bans, monopoly, and alcohol demand: testing for substitution effects
using state panel data. Review of Industrial Organization, 22(1), 1-25.
PWC. (2018). Évolution du modèle d'affaires de la SAQ. rapport pour le Ministère des Finances du Québec.
Saffer, H. (1989). Alcohol consumption and tax differentials between beer, wine and spirits. (No. w3200),
National Bureau of Economic Research.

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 Opportunities and Risks for Distilled Spirits Manufacturing in Ontario

B. DATA SOURCES
Key Statistics Canada CANSIM tables include:
















36-10-0478 Supply and use tables, detail level, provincial and territorial (x 1,000)
10-10-0010 Sales of alcoholic beverages types by liquor authorities and other retail outlets, by
value, volume, and absolute volume
36-10-0013 Multipliers Summary Level,
36-10-0595 Multipliers Detailed Level,
11-10-0223 Household spending by income quintile,
11-10-0224 Household spending by household type,
36-10-0438 Supply/use tables, summary level
36-10-0478 Supply/use, detailed level
11-10-0012 Distribution of income by census type
11-10-0033 Economic dependency profile by income and sex
11-10-0019 Economic dependency profile of census families by family type and source of income
36-10-0450 Revenue, expenditure and budgetary balance - General governments, provincial and
territorial economic account
36-10-0221 Gross domestic product, income-based, provincial and territorial, annual
36-10-0222 Gross domestic product, expenditure-based, provincial and territorial, annual
36-10-0587 Distributions of household economic accounts, income, consumption and saving, by
characteristic

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