Global climate Science Team - cg; Mic-Juellae Russ: Susan Maya subject: Draft Global Oli_ma:e Science Plan as promised. attached is me man stubs clirnaia S-demo, conmmiaauso Plan marwo c?ev9'?P?51 during our flames Aclamsforhisve womsho. nso - . . . Phase asp-assiblsz. pe.rsnnonFnday.Apri1 17, from 1 heipusrnoveitfonvardto pctentialfundin Got That be an item for on Aprilqigfu Again, thanks for your hard work on_ this 'pr-ofect. Please 9-rnail. call orfax me 'manta. Regard A -- Jaewaier I April 3, 1998 Global Climate Scienco Communications Action Plan In 1997. the fim agreed in Kyoto, Iapah. to a _to reduce ohmxse itpurpoxts tobe.cha11ge.-sirtthe global climate caused by the continuing release of such The so-called - E'een11m1se gases havormny sou.-.-oes. For z::am_r_:1o, vapor is a greahhousa But. the Clinton acttorx, if approved by the U5. Senaho W511 mamly affect emissions from fossil fuel (gasoline, coal, mean} 93, etc.) combustion. AS tho climate change debate has oppose aotionhave ugueti 3335-91)' that -"Sting such a. treatywill place the US. at as competitive disu-Ivaniage with most other nations, and will be: extreozely exp%ve to intplemznt. Much. of the cost . Americanconsumers who willpayhigxerprioes formostenargyand on . . T113 "nut? theory I: {the I1-cat-y onion is based on foroasti-R8 models with at very high degree of Sufi'? .- In fact. It not I known for sure clknato change acmallyis oocrm.-ring, or' Cb) humans really have any irufluextco on it. those tooakn in sdenfific undusiooding, those wlrao oppose the Ma" 3 '3359 against precipitous action on climate cl-nngu based ?n samba" A5 3- the Clinton Adotinistration and envimrumrntal had tho field to themsekes. They have comiludzod an Iffootive Proom to convince the Amexican public: that the carom is changing. We are at fault and we must do something about it befozo ow strike-.5. The group: Jvznow they been suocossfuL JREI the negofiatioau about media coverage of climate change. Tom Wathm. Va Vice Tnzsowroto: '~53 as the extant of the Covtrage was the tone and honor of it. Ina soc o:u:mtl'Ls ago, most media stories no longer presented global warn-dng as a' theory out: which reasonable sc.-ientists could differ. Most seam-.5 of global W=I-tming as the position of the ovezwholxnirlg number of nvwutream scumusts. not the envizoruruzntal coo:tmu.nity 'had, to 9. great oxtenb settled mediais tluothcr grcat success that began perhaps sovexal montl-txs eaxluzr but berm:-cc apparent during Kyoto." . to Because the s-dance unde:-Firming the global climate change theory has not been challenged effectively in the media or through other vwcles rea.chin.g the American public. there is widespread igrmrance, which worl-as in favor of the Kyoto treaty and agabitst fhebesl: of the Urtitecl State-5. Indeed, the public has been xmpfive to the Clinton plans. There has been little.-, if any. public resistance orpvressure applied to Caugxess to reject the treaty, except by those the Beltway" with vested intact-.513. - Moreover. political it is difficult for the United. Shim to oppose the hazy solely on gaunds, valid 'a.s the eaunamic issues are. It makes it too>> easy for oths-:5 to portray the United States as ofits ownlifatyie ofmankind. Iltisargumexnbintutzb faxtrzesour negotiators to make. concessions that have not been well thcught 1-luoughfar more haxzm than good. This theyxocess that unfolded at Kyoto, andis tvenr likely tap repeated in Buenos Alxes in Novmber 1998. . The advocates of global warming lave beat sucr.-mful on the 'basis of skillfully zniszepresaartfirtg fire sdence and the extent of agreement on the science; while indusw and its partners ceded. sdenm md fought on the economic is.-s-nu. 'Yet if we can - . shew: that sciatic: dew at support the Kyoto treatyu which most -- puts the United Statw positionandfmea its nfisbliators from the need. to make concmions as at dcfe.-use against parceived selfish - - Upon t'm's tableau, the Global Cliu-late Science Commurzicattoru developed an action. plan to irxform the American. public that does not support the would dictate. thexeby providing a for the right policy decisions to be made.. The team considered results fzom at new pubfic opinion survey :11 developing the plan. Of 1,100 Amgfigum" 51133253 that Arrwticans Ctufently perceive climates dung: ta be a. great t1-u,-eat, public opinicn is open *9 '7-1"mS? fl" W'he_n informed that "Sam, gdmfistg believe there is not ?'-Ddence to mgest that [what is called global climate change] is a long-he-rm change due to human behavior' ax,-ui 53 Percent of those suweyed said they Kyota treaty. Moreover, half the rwponderrts harbored I members who contributed to the' drain of tlie Iohn Adms- Iota; Adams Policy Pmiecfi Davzd Rothbaxd. For A consuaicavh' Tm?aom salmon. The lvfushall Institute; Lee Caxrigan. Environmental Issues Bouchey and Eben: 50358.13 Of Freedom: Pelnr Cleazy. Americans for Tax Reftarm: Rand? The actI.on plan is detailed on the followizqg pages. Global Climate Science Commuxlications. Action Plan maisstgaal A majfinty of the Axxm-ican public. @611-Lg industry Ieadashig, recognizes' that exist in dimate science, and guesficms among those Congress) who chart the fimure can global clunate change- cmdimate sciencewill be talcexybefara the plan as launched>> 311171 fill! 33313 is implwumtecl. - Average in . P. recaganiflon of un::.ert:a.infies becomes part of 'ch: wisdom" (recognizl.-.5) uncertainties in dimahe science - Media oovexage -reflects on clin-Late?ciexzce and recagnifiocn cf the validity viewpoint; that challenge the r:ui'rent - mdusny sextior leadarship uncertainties in climate science>> 93355115 ambaasadoxzs to those who shape climate policy' -u Thosefzromofixlg the Kyobo Ereelty onihe basis of extant scienlce appear tobe out of touch with reality. Eng"? Egalit-v . Unless cha.ngt-.-" becomes a nor:-issue, me?ming that is defeated and these are no furthe; initiativas to thwart the threat of there may be no rimnm-nt when we can declare victory for oux efforts. It will be neqzssary no for the sdmce efifort to track progress tcrward achi'I=v'ing' the goal and strategc success; . . Uh! 1 Stmtegjes and Tactics I. National Media Relations Pzognsx-:1: Devalop and impiexnarit it ralations program to iniaxm the media about in climate science; to gene:-size national, regional and local media cove-.ra.g& on that mmfific uncerhinties. and the-.reby edtzcat: and inform the public. stimulating then: in raise quutiuns with policzy Tacfics: Ihese tactics will be uxzderiak?n betwecnnow and the next Bumos Aires, Argentina. in Ncrvamber 1998,. and will be continued as Activities will belam-u:1-usd as soon as the plan is approve.-d. funding obtained, and ?112 necessary msources public relations counsel) arranged and deployed. In all cases, tactical implememafian will be fully integrated with other elezxtents of this action plan, most especially Strategy (National Climate S?iemre Data Cehtex). *3 Id?xzfifjr, recmit and train a team of five independent sciezrztisfs ta partidpate in media outreach. will be individuals who do have a lung hisfiary of visibility-' and/or paxticzipafion in the cliznaie change. debate. Ratha. this ifiam Wm consist of new faces who will add their Vcicms to those s-ciezvcists who ahead? vo<:aL Develop a gfobal clirrtatra science irmfozmation kit formedia inc.Iucii.n,g peer-weviewed papers that umifirrcut the "ccnvemional wisdam" an cli.m.a'ca sc:ie:m:e. This Id: also will iruzlude. u.rLde-xstandable communications, irzduding simple fact sheets that yresant scientific uncertainties in language Em': the media. and public can uncimcstarxd. Cvnduct briefings by sciexttists for scieme writers in the top 20 media Imirlfiefs, using the irxformation kits. Distribute the infozma ticm kits to daily nmzionwide with offe-.1: of scienfisis In brief at each paper>> Dwgvelop. radio news releases featuring scientistzs nafionvddas and 053587 *9 011 radio talk shows amass flu: country. Produce' d'i5t"'fimt"" a Stead)' stream of climate science irufozzxxatzion via' facsirrmile and e~ma.i1 to scieznoe writers amund the country, . - Produce. distribute via syndicabe and. directly tea newspipers natiorrwide a steady C01!-Uzrms and le-the-rs to the editor authored by scrieritists. Convince one of the major news nat:ionn1~TV journalists Jo!-tn Sfrossel) to .P1'0duC9 3- the sciezxrtific underpinnirxg of the: Kyoto treaty. Considttr advezrtising the fienfific in select marl:<:3TFv regional and local (2.32, as appropnata Nafional Media Pzogzam Budget -- plus paid advexfisirtg II. Global Climate Science Infvmutinn Sourcc: Develop anti program to inject credible scziencsq and scientific accountabflity the 3101331 climate debate, thereby raising quastiorts about and undercutting the "prcvailing scientific wisdom." The srtramgy will have the added of pmviding :1 platform for creclible. of the opposifiaflfi . an the Tacficsr As with the: National Media Rclaticns Program, these activities will be mxdeziakaxx between now and the next <:J.i.m.ate meshing in Buenos-Aims, '?11 Novezrtbar 1998,. and will continue ttmereafter. Izxitiabivms will be launched as soon as _thE-' plat; is Egproved, funding obtained. and the necessary resources arranged and deep my . Establish a Global Climate scmce Data Center. The will be' establislzed in. Washington as a nczamprofit educational foundation with an advisory be-:-Ltd. of ncspecmd c:h'ma1:e Itw-?11 be stafiead initially with profesfionals on loan varicaus rzompaxties and assocriaticzns with a major in the cfixnate: issua. . Theme executives will bring with than knowledge and erpeziefice in the following areas: . 'Overall history of dictate research and the IPCC prw; Congressional relations anci Icnowledge of where individual Senators stand on the climata issue; -- Knowledge of key dixrtabe and where they stand.'- Ability to-identify and recruit as many as 20 respected djmane: scientisis to serve cm the science advisory boardf Knowladge and expertise in media relations and with established rela tionships with scimm and columnists and ediiodal waiters; Expertise in organizatiozu; ahd -- Camp-aim orgarulzation and administration. The Wm bfi 1851 by 3 dynarxxic senior executive with a. rnajor persortal Ommifimnt the goals of the Campaign and easy' access to business leaders at the CEO level. The Center will be run on 2: day-to-day basis by an executive dizector mm 501' ensuring targets are met The Centar will be funded at a lewd that will permit it to funding for research contracts that may be 6 4 The will become a. one-stop resouxtc on c1in_uI:e scziea.-uze for membel'-3 Of Congress. the media. am! all others cone-ented. It will be in $03593? corntact with em best :11m.ata scientists and arms: that ti1e!.r findirggs and views recaive appropriatn attention. Itwill provide the support they have been laclzing. In short. it will be a sound 15? . the IPCC. Its functions will include: 7 -- Providing as an easily accassihic database (including a. website) 05 331 -- and Bsiablishing c?operative relationships with all smmfisfs - whose research in' this field supports our position. -- Establishing cooperative with other mainstream scierxfific - organizations meteorologists, geophysicists) to bring their pezspecbw-5 'bear on the debate, as appropriai-3. . -- Developing opportunities to maacizxuize the imp act of scienfifia views with ours with Congress. the media. and other key audiences. Moznitoring and serving as and early wamimg system. for sdenfifix: daevelopmenfs with the potential to impact on the cfimatn aciextce debate, pro a:n,d Rnspandirxg to 'cIa3.xns from the scianfific alarmist: and media. Providing grants for advocacy on climafua science, as deemed appropriate. 2 I Global Gimate Sdencc Data Cents: Budget (spread yams zniraixxtunfl 111-. Out:-each and Education: Dz?-clap and implement a dif-'Edi fiufmfifih Program to inform and educate. members of Cong:-ass, slate Officiil-94 industry and school about uncertainties in . Climate Sqicnce. This strategy will enable Congress, state afficizls and indush-y leaders will be able to raise: and: serious questions about the Sfiientific underpuggaings that American not only will foreseeabla future. The outreach program will be developed and tzctical implementation will be fully integrated WW3 and conduct through the Global Science Data. cenm 501' Congress. governors, sbabe Iegislatoxs, and by - Develop irtformation kits on clitzzabe science targeted Speacifically at the needs 0' gcvernmezwt officials and industry to be used in with and "-mpuamly the brfafinrs rn Faanknv an pdhit of . Associafim LNSIZA) and ., mm?gA todevelop school ofdiniit? sdmcembu?em National Direct Budget: -- $360,000 IV. Pundingffund Alla-catiarc and implement pmgram to obtain - 'fund-insoandto allocatefundsfio ensure that the prugzram itis c:-nrriedtrut afifectiircly. Tactics: Th'1's strategy will be iuaplezmmed as soon as we have the to proceed. - A 5, up-' I .- .. .F: .3, (E1) Arm 6% ifs rx1_L9mbe_t:; and Lfixving Assopwon mm) and iis Cotmd-1,,tA1? - Coiistizicfiv? Tmonw Enterpnse Insfirute. Frontiers of Freedom and Thelvlax.-shall Institute. Total Funds Rcquired in Implement Prov-mt .t1=-mash November 1998 $2,000,000 (A. significant portion of funding for the will be defmed until 1999 and beyond) Measmements Vafious metrics will be used to track prc>g:e:ss. These maasuxanmts will have to be tn flashing out-the action plan hndmay include: . Baseline official opinion surveys and periodic fallow-up T"dd''5 3'93 of media articles flu: raise questions about climate scigrme: Number ''35 exposed to our materials on dimate sd?nce. Nmnbaoro?zfimummd rnsondimatesd 'edb . mnsfim 0 esncerecew y'vIcmbe.rs ofCung;rc:ss HE. '1'ota1andi'ence radio. of