Case 2:15-cv-00884-NVW Document 227-1 Filed 11120/15 Page 179 of 181

Cnnct·r Fu ncJ of America
New Donor Acq uisiejon Presentation
,C,uilt.:r W3n)ing
You nru rcq~tlte<l by tow to SUJ' tlu: openin:.t ,..-ord ti1r <,;ord without ~hartgt~.

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The Opening

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11 Hi 1 Mr.! M rs._ ......-> (your f ull 11ame) \vitll A.C. Services. a professional fundraiser. :
1
camne. on bc-haJf nfthe Cancer Fund of .America.
(Tit~ ope11ingjs rt:fjuir_f!;f! b.~ law at~~!.!nu.rt bt_!_'!~i.pet:[~tctlt_!..'!..ord-{tlf-.ll'rn;J!...!!!!..!.:"!!...'!!}'_~~Il) ._1
How have yoo been'/ Glad to hear it! (01' use an appropriate icebreaker)

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r.
The Presentation
l MrJ Mrs._ , rll make this quick for you. We're back to work:

Ij

I (choMe rwo or more bullel!mbliS to disc/ISS)

~elping thousands ofc~ncer victims anti their families ev~ry yt<tr.

I.I

Providing tbod items uml various medical supplies und Non-prescriplion lUC(1iciJtc I
fo1· cancer patients,
1
• Helping relieve the financial burden upon the nunily and individuals with cancer ji

1 •

by providing them wi[b Ute supplie lhalthcy need.

• HelpiJ1g cancer paiients tinancially

bcc~ttl!le

most

insuran~

paymcnt.s . including 1

Medicare and Me<.licuid, f"ll short of 1.h e mone>' needed to cover the cost of basic i

1•

needs during cancer car~.
Direct care for tht-. Cf!ncer patients whom research is too late

L. _lh)W~·-·

---·-·. fi Mr J Mrs .._

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__

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....

j

~md

need the help

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The Support Question

. we j ust wnnted. t~ Je1 you ~~~ tha1 w~ arc mailing out the envelope..; so !I
LX.~~..~~~~~~·r Can7C:. vtcltms nnd ~!lll~!:_S. OK! !
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lF YES - Go To The

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Price Presentation (Page 2}
____. lF1 o - Rebtittal - .. -.....
_. I
. Last U1ing w~ wam to do ts put you in a bind, but these Cancer putkot.-; do I

MrJ Mrs. _
not have the necessary supplies that they ne.ed to cas~! th¢ ~uffering they endure. It' $15 j
~m hc1~-?~-~~nce! ea~~t it:s m~~~an worth it, OK'.!.__._...... _ _ _
_...J

l

l F YES - Go ·to The

Close (Page 3)

IF NO - Thanks lor your time, lHn t

FTC v. Cancer Fund of America, Inc.
No. CV-15-00884-PHX-NVW

:~

ni.;e day.

Page 1148

Plaintiffs' Motion fo~F~A~~J2'4s

 Case 2:15-cv-00884-NVW Document 227-2 Filed 11/20/15 Page 1 of 58

Cancer Fund of Atnerica
Presentation
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·--..··-bti.i£R"W;iR.WRG.. - -..--·~- ·----- · -..-·..- -

T'h, CFA u uot thtt JAmerloon t.'am:<Jr Sone:y" Clr any other Cfm cer Juppurt r.gum:y. Mil.lt:<.~ding ar mi.mpre.tcrlfl)lg ~11clt ru
the public will u:m/1 fll Immediate LPrmimU/()JI qfcmp/c;ymem You an: rt:quired t>yl<r.'' I? s~ rh.!.finJ twv semo1nc~·.~ word
,fc1r wot:J withour <~Jty (hange.,. fuifurt~ to d..? sa and;mu '~~'" commtuing ,, crfr11u. Vfnlators will no tt!l'rniltutcd zmnwt.li'GIIe{"Y.
The CF11. tl u nationwide o--gmtization. .4 id b grtum Jon c nml()luu /#.vel; an,-1 attcmpr to lor:oli:.e the suppart tn a slaft.'Wtdc
basl.f or a lcJCul ar.:a iYjhmJ!

Hello 1\ttr. or Mrs. (customefs last name), this is (_your fuJ.l.D~e..l working for
Associated Community Services. 1 am professionally fundraising on behalf of the
Cancer Fund of America. How are you? Great to hear. I Sorry to hear that.
I am calling to tel you know that the CF A is trying to help out individuals and families
that have been stricken with cancer. F1rst of all, by providing them with medical
equipment and supplies in effort to lighten their already heavy financial burden
because of this illness. Second, the CFA is working directly with hospice to furnish
them and their suppott agencies wjth important merchandise. With the help of
concerned individuals like you, the CFA hopes to be able to continue this much
needed support to U1ese families and the patients fighting for their lives. Can we count
on you?

If yes -

Great~ The suppo11' is up to you. We are asking concerned

residents like you to help with a $35 pledge. Would that be okay
with you?
I f yes close

lf no -

Mr. or Mrs. (.customer's lasi namti that's okay,
more people feel comfmtable doing $20. Is that affordable for
you?
Jfyes close

lfno-

\Vell Mr. or rv1rs. (customer's ~asl name), everything will add up to
help keep this program nmning. Our small one is $12. Would that
be affordable for you?

If yes close
ff no- Thank you for your time and have a wonderful day !!

FTC v. Cancer Fund of America, Inc.
No. CV-15-00884-PHX-NVW

Page 1151

Plaintiffs' Motion for Preliminary Injunction
Exhibits A-O
CFA_DP033264

 Case 2:15-cv-00884-NVW Document 227-2 Filed 11120/15 Page 2 of 58

Cancer Fund
OF AMERICA
fkcembcr 22,2009

TUI.RI) APJ.'KAJ.

DearMr:L·····

Thank yc,1u t\Jr speilkin~ with Bob (Hl the ph<me 1.)11 Muy 29, :?.009. During that
call yott promi:>cd to ~end an prgen.tly needed gift of $0.0.0 to help us in om fight ag,ainst canc.cr.
As of yet, your $0.00 t~lft has 11()t come to my attention.
One in three American~ will eventually be strids.cn wi~h c;lncer. Through Cam~er Fund
of Amcriva':; patient <~Siil$tan4e prognuns w~ huve been able h) hdp thousands t)f needy Mncer
&utTcrers with ilrg:cntly mx:ded health aad home productS and advice in deali.ng \'i'tth this
devastating disease. I ho.p<:. yOlt or your loved one~s willuevcr need our hdp. But J want you to
know we will nJways be t'!wr~ t.o ~ssist those in need.

Mrs.. if you! have m1t had a chance, or just have- not been able tQ
send in your $0.00 yeL pleas~ mail lt toda}'.
Sincereiy,

P.S.

Please return this l'ledge R<:p.ly below along with the $0.00 yc1u pmmiscd in the
endosed pos.tpa.id envelope. lf this appeal and your donnti•Jn han~ cm!l-scd in tb£-. mad,
please disrcgt~rd. Thl*'nk ~'tlu.

PLEDGE REPLY

TlURU AJ»J>EA L

CXLDZF

Y.ES, here is tht' $0.1){) 1: pledged 1~1 help Cancer Fumi ofAmerk:l (CPA) Hnd it$
public education and <;an~.cr patient a~si1!tam:~ pmgmms.

l.J~~ thJ clJ<:f<>8Ccl Jl;>~l.;ll,!•~ p<>id '""'~k·p~. l\i rchJffl

I

)"<.>llf plt'<lgc.

· · · - lo Cl;·' me t:lx·ilfllu~tible !l' rJle extt\111 ,lHCNc>l by 1M•. No cNnnlmtinn r~quln:~L ~;~c CFA h1c1s

I

l=
. = = c.ow '"'""' ""'"i· ""' _.., "'"'~· e.o. '"' "'"', ....,.""~' nc.,.,.,_,., ..... ...................J

FTC v. Cancer Fund of America. Inc.
No. CV-15-00884-PHX-NVW

Page 1152

Plaintiffs' Motion for Pre~~~3290
Exhibits A-0

 Case 2:15-cv-00884-NVW Document 227-2 Filed 11120/15 Page 4 of 58

FTC v. Cancer Fund of America. Inc.
No. CV-15-00884-PHX-NVW

Page 1154

Plaintiffs' Motion for Pre~cQ£3980
Exhibits A-0

 Case 2:15-cv-00884-NVW Document 227-2 Filed 11/20/15 Page 5 of 58

FTC v. Cancer Fund of America, Inc.
No. CV-15-00884-PHX-NVW

Page 1155

CFA_DP043984

Plaintiffs' Motion for Preliminary Injunction
Exhibits A-O