Beyond digital
What’s happening in New Zealand’s
entertainment and media industry?
Digital spend will rise by an annual
average of 10% from 2014-2019

10%

...while non-digital
will increase by 0.13%.

CAGR

32.4% of advertising and 16.5% of consumer
revenues will be digitally sourced by 2019

IN 2019

Looking closer: Forecast growth across
13 industry segments for 2014-2019
CAGR = Compound Annual Growth Rate

+11.2%
CAGR
$737m

+8.8%
CAGR

+5.4%

+5.1%

$902m

$218m

CAGR

CAGR

$2,032m

$435m
2014

$1,333m
2014

$693m
2014

$170m
2014

Internet
advertising

Internet
access

TV
subscriptions

Video
games

+4.6%

+3.5%

+3.3%

+2.8%

$1,025m

$584m

$83m

$411m
2014

$862m
2014

$497m
2014

$73m
2014

Book
publishing

Business to
business

TV
advertising

Out-of-home
advertising

+1.7%

+1.5%

+1.5%

$621m

$277m

$584m

$571m
2014

$257m
2014

$541m
2014

Magazine
publishing

Radio

Filmed
entertainment

-1.1%

-6.0%

$179m
2014

$752m
2014

CAGR

CAGR

CAGR

CAGR

$514m

CAGR

CAGR

CAGR

CAGR

$170m

CAGR

t
inmen
a
t
r
e
t
n
s
NZ’s e a industr y i
n
edi
and m to grow at a
of
st
foreca annual rate
e
averag

3.8%
4-2019
1
0
2
from

$551m

Music

Newspaper
publishing

pwc.co.nz/outlook
#PwCOutlook

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