menlamorks TV ii INTERACTIVE Confirmed Changes 7 pm review 21/05/15 $4433 yrtei??'i gig-3"". ?mw {mainf-f??f my 6:1 mm 5533.230?; m: News.? :59 hi} i? :m Introduction 8. Rationale for Change Background to review Mediaworks is reviewing a number of slots within television portfolio to ensure we are delivering optimal performance across our platform We have consulted on the 7pm slot which is of particular importance as a lead in to 730/830 Rationale for change Consistent decline in ratings over time Sponsors contracting shorter periods and reducing the amount willing to pay (off the back of falling ratings) Current ratings a big improvement but analysis shown that it is unlikely to be sustainable unless change is made There is an appetite for well told stories about people and what impacts their lives Need to diversify the audience base by increasing the diversity of stories and being more entertaining Insufficient change to match evolving market 2721910 NTERACTIV Feedback Feedback Response There was considerable feedback about the need increased cooperation between marketing; for more marketing and better capitalising of publicity and promotion with the show is essential Campbell brand and will be encouraged. The show is to be renamed and with this will come i new imagery. Need for better and increased use of social media Agreed, this will form part of a wider discussion in News as to how we leverage our digital reach. We would welcome further input as we work through this. Continue with strong engaging stories Agreed but ensure that stories have strong appeal to a broad audience and are continually being refreshed. To this there will be greater editorial oversight by News leadership Set needs to be livened up Set to be changed as part of broader News changes and brand refresh I (153.010 i Feedback Feedback Response Fundraising has been a strong and engaging element of the show and could be developed with crowd funding or coepartnership with established funder We need to create more excitement with the show And broaden areas of focus to potentially include fashion entertainment and technology Friday nights need to be more entertaining More use of digital to support show and broaden nsreach Whilst fundraising has delivered well to those causes our view is that there has been an overemphasis on this and we want to make sure the programme?s focus remains on current affairs. However we. would encourage greater exploration of how the Mediaworks Foundation could be leveraged to help those in need. Agreed, the story mix will be revised to include more entertainment particularly towards end of show to provide a strong lead into the 7.30 slot Agreed, the show will air Monday Thursday and Friday will be for entertainment programming Agreed, as above, the use of digital is critical to expanding the reach of the show. We will be looking in to how best to achieve this meniaworke TV RADIU Confirmed Changes Show Modifications - Four nights a week Monday to Thursday 0 Show to be renamed (with accompanying imagery) 0 Story mix to include a greater emphasis on entertainment, particularly in the second half of the show - Stories not to go past the point of audience fatigue e.g. Pike River - Closer co-operation with News and Marketing Publicity Stories to be carefully evaluated if there is legal risk - New set as part of the overall News rebranding project - Ratings and share targets to be reset with a focus on being achievable - Show to be assessed after 6 months to see if ratings and content targets are being met menlaworks TU RMJID i . CURRENT AFFAIRS CONSUMPTION HABITS: 25-54 Q. How often do you watch the following shows? Campbell Live EJSeven Sharp 80% - 74% Paul Henry Show More 25-54 y/o watch once 60% to twrce a week . Fewer 25-54 y/o watch frequently don't watch this show 1?2 times a week 3-5 times a week 9/04/2015 Perceptive Research . MOST PREFERRED CURRENT AFFAIRS PRESENTER: 25-54 Q: Who is your most preferred current affairs presenter? John Campbell 29% Mike Hoskings 15% Paul Henry 14% Miriama Kamo 13% Toni Streets 13% Samantha Hayes 10% Duncan Garner 2% Sonya Wilson - 2% Lisa Owen i 2% 0% 5% 10% 15% 20% 25% 30% 35% 9/04/2015 Perceptive Research 4