Media release 16 June 2014 NRL Nines reaps $9million return for Auckland The inaugural Dick Smith NRL Auckland Nines has surpassed all expectations, delivering $9.35 million in GDP to Auckland – more than double the forecast return on investment. Mayor Len Brown today joined ATEED Chief Executive Brett O’Riley, Duco Events’ David Higgins and Paul Kind from NRL to announce the economic impacts from the February event. “The NRL Auckland Nines has blown away all its first year targets,” says the Mayor. “It once again illustrates the value of major events to this city and proves that with the right concept and support Auckland can develop its own events with great outcomes.” “The 2014 event also resulted in more than 68,000 visitor nights and live television coverage was watched by more than 1 million viewers in Australia – one of our key tourism markets. It is the most successful two day event on Auckland’s calendar.” In addition to being well attended by Aucklanders, the event attracted 16,000 Kiwis from around the country with more than 6,000 people making the trip across the Tasman. Visitors stayed in Auckland for an average of three nights. “On top of the benefits to the visitor economy, we saw teams visiting local rugby league clubs and inspiring young players that may very well be tomorrow’s NRL stars,” says the Mayor. “It’s also worth reflecting that the tournament was held on the weekend of Rapture 2014: Eminem and Lantern Festival. It was the perfect illustration of Auckland coming of age as an exciting urban events destination.” ATEED Chief Executive Brett O’Riley says success like this can only be achieved through strong partnerships between event promoters as well as private and public sector partners. 1 “In this case Duco has brought a new concept to ATEED and NRL and the result is an innovative nine-a-side tournament that captured the public imagination generating benefits that easily surpassed the goals we set for it in year one.” “The $9,351,000 GDP impact is all the more impressive when you consider we forecast $3.8 million in year one rising to $6.8 million in year five.” Visitor nights were also more than double the year one target – 68,360 against a target of 32,877. Of these, domestic visitor nights almost trebled expectations – 40,611 against a target of 13,190. Mr O’Riley says while the NRL Nines generated 27,749 international visitor nights, comfortably ahead of the 19,687 target, the event’s live television exposure in Australia could lead to a greater influx of international visitors next year. This year’s visitors and the enthusiastic uptake of event tickets by Aucklanders led to an attendance of approximately 45,000 people per day for the two day tournament at Eden Park, almost 10,000 up on crowd projections. Mr O’Riley says ATEED is looking forward to working with Duco to make the NRL Nines even more successful over the remaining four years of its sponsorship. Ends For further information please contact: Chris Gregory Media Manager, ATEED Ph 0272 92 3601 Glyn Jones Senior Press Secretary, Office of the Mayor Ph (09) 307 7750 or 021 475 897 Notes to the editor: ATEED investment over five years (2014-2018)  Sponsorship commitment totalling $9 million  Leverage budget totalling $3 million ATEED 2014 investment  $2.25 million sponsorship fee  $750,000 leverage programme Projection GDP impact: $3.8 million in year one rising to $6.8 million in year five Actual GDP: $9,351,000 RORI: 102% meaning that Auckland recovered every dollar it invested and an additional $1.02 per dollar invested The Dick Smith NRL Auckland Nines expanded Auckland’s GDP by $9.35 million. This does not include any money spent by Aucklanders. $9.35 million is made up of $6.1 million spent by domestic visitors and $3.24 million of new money that came into the New Zealand economy from offshore and remained in New Zealand. The $3.24 million is likely to be made up of sponsorship money, ticket sales and tourism related spend from teams and ticket holders to the event. Generate 32,877 visitor nights in year one (13,190 domestic, 19,687 international) Attract 36,464 spectators per day to the NRL Auckland Nines at Eden Park Visitor nights 68,360: Domestic 40,611 International 27,749 Visitors 23,624: Domestic 16,788 International 6,836 Around 45,000 people attended the event each day, generating approx. 90,000 gate movements over the two-day period 48% Aucklanders, 37% domestic, 15% overseas Attendance 45,461 (each attendee only counted once even if they attended both days)