Ford Division News BureauP. 0. Box BDB-Dearhorn, Mich. 481213_2?66 EEws RELEASEP110118: 33__ 1775 (Area Co a 3 3) MLLIONTH MUSTANGEHE FIRST MUSTANGRELEASE 11 A.M. (EST) MARCH 2, 1966DEARBORN, Mich. -- On what must be a-million-to-one odds, the firstof a million Ford Mustangs produced went to a million-mile airline pilot in theCanadian province of Newfoundland. He will get Mustang No. 1,000,001 also.Captain Stanley Tucker, who flies for Eastern Provincial Airlinesand lives in St. John's on the eastern coast of Newfoundland, bought a Mustangfrom Canadian Ford dealer George Parsons on April 17, 196k. That was introductionday for the Mustang both in Canada and_in the U.S.A.when production of the one~millionth Mustang was observed todayat the Dearborn Assembly Plant, Ford Division disclosed the history of the firstproduction unit, a white convertible sold to Captain Tucker.After the ceremony, the dapper, 3%-year-old bachelor received thekeys to Mustang No. 1,000,001. His historic vehicle is being returned fromNewfoundland to Dearborn. Captain Tucker's new Mustang is a silver frost con-vertible with a black top, a deluxe black interior with a wood?grain steeringwheel and styled steel wheels.Equipped with a HV, 289 cu. in. engine, Cruise-0-Matic trans-mission, air conditioning, stereosonic tape player, disc brakes, rally pac andseveral other options, the car exemplifies the wide range of equipment availableon the Mustang. The original Mustang also was well-equipped, although such itemsas stereosonic tape players, disc brakes and styled steel wheels were notavailable when the Mustang was first offered for sale.- - 2 "For a long time I was the only Mustang owner in Newfoundland. Itwas quite an experience,? Captain Tucker recalled. "Many times other motoristswould force me to the side of the road to ask me about the car what it was, whomade it, how did I like it and how much did it cost??He also shared with thousands of other Mustangers the experienceof having children point at his car as he drove past and shout ?Mustang!? AlthoughCaptain Iucker had scant knowledge of this new automobile before introduction day,he watched "Mustang fever? spread across the Maritime Provinces much as it didelsewhere in Canada and the U.S.A."My car has given me absolutely no trouble and has been a real joyto own and drive,? he related. "Getting into it is something like slipping intoa cockpit, and I feel as much a part of the machine as I do when I am flying.?Ehe car went to Ford of Canada for display purposes at pre-introduction shows for dealers and It was shown across the country beforebeing invoiced to the St. John's dealer on April 13, l96#, four days before publicintroduction.Captain Eucker noticed a big crowd in the dealership on intro-duction day and stopped in to see what the commotion was about. He liked what hesaw. By the time he finished dinner that evening, he decided that he had tohave that car.He drove back to the dealership, located owner George Parsons andasked for immediate delivery. Mr. Parsons wanted to retain the car for a few daysbecause it was the only Mustang he had in stock, but Captain Tucker persuadedhim to make it available the next morning. A deal was reached and a check waswritten on the spot.A million units and almost two years later, Captain Tucker expectsto retain his reputation as the original Mustanger while driving MustangNo. 1,000,001. Ford Division News BureauP. 0. Box BOB-Dearborn. Mich. 48121Phone: 33-77560 (Area Code 313)OF MUSTANG BUYERSRELEASE 11 A.M. (EST) MARCH 2,_19s6DEARBORN, Mich. -- The phenomenon known as a "Mustanger? is young in ageand spiritrAs the one millionth Mustang automobile was built today, Donald N. Frey,Ford Motor Company vice president and Ford Division general manager, cited figuresto show that the Mustang's youthful appeal is more than an image.The median Mustanger is 3l years old, compared to age #2 for the medianpurchaser of the regular Ford car. Twenty-eight per cent of the nearly one millionMustang buyers are less than 25 years old, while only three per cent of Ford buyersare that young. Fifty-nine per cent of the Mustanger crowd is less than 35 yearsold, compared to 23 per cent of big Ford buyers. The breakdown:gas MUSTANGER Foss BUYERUnder 20 5% 1%20-eh 23 225-3h 31 2035~hh 21 35ha-sh 1h an55-6h 5 1265 and Over 1 6Other dramatic differences can be seen in the sex and marital status ofthe two groups.Female buyers represent H2 per cent of Mustang owners, only 31 per cent ofFord owners. And while it is true that 62 per cent of the Mustangers are married,a whopping 35 per cent are single; Among Ford buyers, 85 per cent are married andonly nine per cent are single,- more -- 2 -Differences in income are not as evident; the median Mustanger earns$9,h00 per year compared to $9,900 for the Ford buyer. There is, however, almostno difference between owners of Mustangs and of Fords in the matter of multiple?carownership. In each case, more than half own only one car, lessthan half own two or more cars. Ford Division News Bureau(Area Code 313)MUSTANG OPTIONSRELEASE 11 A.M. (EST) MARCH 2, 1966DEARBORN, Mich. After one million units, the Mustang has lived up toits billing as a sporty car that you can "build to suit yourself.?"You can't buy a Mustang without carpeting, a floor?mounted transmissionlever, full wheel covers and other highly styled interior and exterior details,?according to Donald N. Frey, Ford vice president and Ford Division general manager,"but from there the buyer can virtually build the car himself to satisfy a widevariety of purposes and tastes.?Mr. Frey described the make-up of the Mustangs on the road in connectionwith ceremonies marking the assembly of the one-tnllionth Mustang today amilestone achieved in the record time of one year and 357 days. To illustrate thevariety available within a line that features only three basically different models,he cited figures on several of the options selected.The one million Mustangs include 755,000 hardtops, l#2,000 convertiblesand l03,000 of the fastback 2-plus-2 models which weren?t introduced untilSeptember, 196%. Vinyl roof covering was installed on 57,000 of the hardtops.All versions of several engine-transmission selections have been popular.ihe automatic transmission was installed on 557,000 units, the three?speed manualon 310,000 and the four-speed manual on l33,000.its 289-cubic-inch engine which operates on regular fuel led theengine installations with a total of 5?5,000. Six?cylinder engines went into367,000 Mustangs. All but 32,000 were the 200?cubic?inch, seven-bearing powerplant that replaced the 170-cubic-inch six as the standard engine inSeptember l96iL.-2-White sidewall tires, installed on 8h2,000 units, were the most popularsingle option. Nearly 20,000 Mustangs were equipped with high performance red linetires. Radios, the second most popular option, went into 799,000 cars.Even though all Mustangs are equipped with full wheel covers, 2hl,O00 ofthe first million featured optional wheel ornamentation in the form of knock-offspinners, simulated wire wheels or styled steel wheels.Mustang includes a long list of other optional equipment, ranging from theinterior decor group to such performance items as special suspension.and steeringcomponents. One of the newest of the options, the stereosonic tape player, alreadyhas gone on 8,000 Mustangs.Ford. Division News Bureau P. O. Box 608-Dearborn. Mich. 43121Phnne=33?7756o (Area Code 313)MUSTANG MANIAEELEASE 11 A.M. (EST) MARCH 2, 1966DEARBORN, Mich. Time was when the word "mustang" simply meant "a small,hardy, half?wild horse.? Ford Motor Company changed all that.Today, as the oneanillionth Ford Mustang car pranced off the assembly lineat the Dearborn, Mich., plant, Donald N. Frey said, "Mustang has come to mean morethan either horse or automobile.?A Ford vice president and Ford Division general manager, Mr. Frey said,"Mustang means fun and youth and glamour. Mustang means sun glasses and shoes andhats. Mustang means billions of dollars for the economy and millions for Fordsuppliers, Ford employee and manufacturers of a myriad of Mustang accessories.?Mr. Frey called this phenomenon ?Mustang Mania.? "From the start, MustangMania swept through our company as we were planning, designing and engineering theMustang. when the car reached the public, it was given the most sensationalreception since the introduction of the Model A which virtually brought the countryto the point of hysteria,? he continued."More than four million persons visited Ford dealer showrooms duringintroduction week and on introduction day alone, 22,000 Mustang orders were taken.Thousands of our Mustang customers have written us letters of the highest praise.People everywhere identify with the Mustang,? Mr. Frey said.?Businesses attached the name "Mustang" to their products and watchedtheir sales soar,? he said. "The car has been the most popular first prize incontests, and just this morning I noticed a box of cereal at our breakfast tablethat offered a plastic Mustang as an inducement to buy.?- HIOTE -- 2 -Mr. Frey ended by saying, "If Mustang Mania is a disease, we certainlydon't want to cure it. we couldn't have predicted Just how contagious it would be.But as one seriously afflicted, let me tell you this: It sure feels good."